Present the Value Of What You Do

As experts, we can all speak [or write] pretty well about what we do.?

But presenting the VALUE of what we do is harder to capture succinctly.?

We do many things, we have skills, tools, areas of speciality. Our services have many features, elements and components.?

We have helped many companies with different scenarios.?

If we get asked what we do, it’s easy to fall into a jumble of details, throwing out information in the hope that some of it will make sense in the short window of time that we have.?

Succinctly distilling the VALUE of what we do is definitely hard work.?

It’s also essential when it comes to quickly engaging a new prospect and convincing them of our authority and expertise.?

Instilling trust in the solutions we create, demonstrating outcomes and illustrating the process is complex.

Especially when we are also pressuring ourselves to inspire them to sign up and pay money. ?

So how do we do it??

How do we take what we do and powerfully and effectively present the VALUE of what we do??

The answer is by telling stories.?

We tell the story of clients who we have helped.

When we take all the stories of ALL the clients that we have helped, and draw out ALL? the common elements….

Then we have a powerful transformation story.?

If we portray the emotion of our ideal client, the dilemmas they face, the pain they are experiencing.?

If we illustrate a transformation story that embodies the ethos and morals with which they make decisions and shows the outcomes and results they intensely desire…..?

Now we have a powerful transformation story.?

Now we have something we can tell quickly and succinctly to someone when given the chance. In a short conversation we can sum up the value of what we do.

Next time you’re asked what you do, share a story.