Present With Purpose to Promote Your Brand

Online events are now integral to the world of conferences and special events. I’ve been involved this month in a month-long mastermind and have attended numerous events with major headline speakers.

I enjoy being inspired and energised by the variety of speakers and topics on the program. And learning “how it’s done” as we all need to be on top of our game. One common thread I’ve noticed is all speakers have a purpose to their presentation.

Generally speaking, it’s an “up sell” to their bigger program. There is nothing wrong with that. I believe most attendees would realise that’s what they’re there for and the presenters always share valuable knowledge from their years of experience.

You may be speaking to a group to promote your products or services. Or perhaps promoting your latest book or simply to inspire and motivate a team. What are you there for?

You must know the point of your presentation.

Clear communication and clear messaging will elevate your presentation and help engage others whether an audience, board, your team or customers and clients.

A client I worked with one time was invited to speak on a panel at an industry conference. This presenting opportunity was a chance to showcase his personal brand and company brand.

It would have been perfectly okay to just answer the questions put to him by the chair of the panel. But by understanding the true objective of this engagement, he was able to maximise the opportunity and ended up gaining media exposure – a further way to grow his brand.

Why do you want to make that presentation or give that speech? Is it because the boss has asked you to put forward a business case or proposal? Or perhaps you want to grow your business and personal brand by being seen in front of that networking group.

Before you start to write out your presentation you need to ask yourself, “Why am I giving this presentation?” This is really the most important question of all and what this really means is – what is in it for the audience? What’s the “take-away” for them?

At the end of your presentation you ideally want the audience to take away something of value with them. That might be a new way of doing or looking at something. Or to ask you questions. Maybe you want them to buy your product, idea or recommendation.

Using my client example …

Read complete article here.

View this related video: How To Manage a TV Interview

Need more personal branding tips? Then download my free video series,?NOOK, LOOK, HOOK 3 Steps to Build a Stand Out Personal Brand.

Sue Currie?is a speaker and the author of?IMPRESSario,?Present and Promote the Star Within You. She is passionate about helping business executives and entrepreneurial professionals elevate their personal brand, image and professional presence. Sue’s suite of image management services delivered through workshops, consulting, coaching and keynote presentations provides a multi-faceted approach to gain high transformation for her clients.