Present Possibilities: Unlocking Immediate Opportunity

"Don’t focus so far ahead that you miss what’s right in front of you!"

I said this to a client at a recent one-to-one coaching session. It wasn't a criticism, but an observation that they were so focused on the future and their big goal, that they'd totally lost sight of the massive opportunities in front of them.

In this edition of Customer Journey Chronicles we're diving into the goldmine of today - not tomorrow, not next year, but right now. You see, while we're busy sketching out grand plans for the future, we often overlook the riches already at our feet.

Let's be honest, it's the small gears in the clock that keep the big hands moving!

(I think that analogy works here! ????)

Spotting the Opportunities in the Everyday

Ever find yourself so caught up in what's coming that you miss what's right under your nose? It's like planning the perfect holiday and forgetting to enjoy the lovely sunny day outside your window! But here’s the kicker; today’s mundane is tomorrow’s goldmine. Every customer interaction, every snippet of feedback, and every tweak we make today can lead to significant gains. That's not just chat, it's common sense.

Deepening Current Relationships

Let’s start by talking about your current customers for a moment. These are your fans, your bread and butter. How can we serve them better right now? Maybe it's an additional benefit, a little more of your time, making them aware of an opportunity or making an introduction to someone you think can help them. They’ve given us their trust, so let's make sure they feel valued. It’s simple: happy customers stick around, and they often bring friends!

The easiest sale you'll ever make is to somebody that's already bought from you, so what action could you take today, to make that a reality?

Why focus on future clients when the one's you already have potentially hold the key to your growth goals?

Warming Up Those Leads

How often have you sacrificed doing the work to follow up with warm leads, to focus on trying to find new leads that 'might' and I mean 'might' buy from you straight away?

I'm not saying you have...but be honest...if you're like most of us...you have! (At some point you've gone for the quick, easy option. Haven't you. ??)

But here's the thing, those warm leads simmering on the back burner, well they've already peeked through your window, they just haven't come through the door yet! Why not show them something irresistible, something that says, "This is exactly what you've been looking for"? It’s about nudging them gently up that value ladder, one step at a time.

Why put energy into pursuing new leads, when you already have access to leads that just need a nudge in the right direction?

Go that one step further and capitalise on the opportunity that's in front of you now, not the future promise of something you can't see or control.

3 Things You Could Do Today To Uncover Real Opportunities In Your Business.

1. Revamping Offers

Got a service that people like? Why not sprinkle a little bit of creativity and see if you can turn 'like' into 'love'? Or perhaps there’s a gap in your offerings, a perfect spot for something innovative. Listen, adapt, and surprise them. Remember, the best businesses are always in beta (test mode), always iterating.

2. Sealing The Leaks

Take a good long look at your sales pipeline. Where are people getting stuck? Every dropout is a missed opportunity to do better. Perhaps there’s an email that could be clearer, a follow-up that could be quicker. Small tweaks can lead to big leaps in conversion, it’s about being focused and intentional.

3. Streamlining the Machine

Let’s not forget systems and processes. How efficient are they? Where can we cut the fat and boost productivity? Efficiency isn’t just about making things faster, it’s about making them smoother, so we have less friction points in our customer journey. The more time you spend on this now, the faster you'll reach that big goal you've set. Sounds counterintuitive but slowing down to speed up is one of the most valuable lessons I've learned in running my own businesses.

A Real-World Tale

Just the other week, I was coaching a client who felt stuck. They had this big goal and a 5 year plan, but didn't feel like they were making progress. That's because they were measuring their progress against a 5 year goal! (Sounds obvious, but sometimes it's hard to see when we don't have others to help us realise it.)

By refocusing on the present, reviewing their processes, re-engaging their current customers, and realigning their team, we unlocked a ￡500k opportunity. That’s right, half a million quid, just by paying attention to the now!

Setting goals is great, but it’s the daily grind that gets us there. Every little task, every small decision, adds up. We’re surrounded by opportunities, we just need to grab them.

Don’t just dream about a brighter future, build it today, one solid, satisfying step at a time.

Take a moment today to pick one small thing you can improve right now? Drop a comment below and share your thoughts or experiences. Let’s get the inspiration flowing and show how tuning into the 'now' can lead to big opportunities and big wins!

Want help spotting the untapped goldmine in your business?

Book a free consultation with me and I'll show you. Your customer journey, systems, processes, offers and assets hold the key to a great opportunity. In just 30 minutes I'll show you where to focus your energy to make the most out of today, rather than hoping that the future will deliver for you.

FINALLY - Do you have a Podcast?

I've set a goal for myself to guest on 20 podcasts this year. I love talking about sales funnels, customer journey's, sales and marketing strategies, customer conversion, systems and processes for scaling businesses.

If you'd like to chat with me, please drop me an email at [email protected]

See you in two weeks for the next edition of Customer Journey Chronicles