THE PRESENT IS DIGITAL

Gone are the days when organizations could only lean on print or outdoor advertising to push their marketing strategy to consumers. With the future being digital, digital marketers have a mission to understand its dynamic consumers who keep changing by the days. 

Consumers now want to be a part of the story before they can buy your product. This means that they are part of the choice and will not think about the sale but rather on your brand. Digital marketers will, therefore, agree that their main focus is to engage with the consumers rather than direct selling; that which traditional marketing offers.

How then can organizations leverage to the online netizens and push their digital agenda?

1.  Back to the basics

Despite the evolving of digital marketing, organizations need to get it right from the basics. Having a well laid out website that is up to date and feeding it with the best content is the first way to please your viewers. The more attractive your website is, the more appealing it will be for your clients. It is for a fact that human beings process visuals faster and for that reason, people will place credibility on a website that is well thought out before buying your product. Remember, first impressions matter.

2.  Creating Content to connect with Audience

Whoever said content is King, was right. We live in a golden era where information is consumed every minute. It also means that we live in an era where there is information overload. People crave for meaningful content to appeal to them. One mistake that we often make is pushing what I call the ‘We as an organisation’ story to the audience instead of focusing on their needs.  

It is imperative to get time and learn your audience so as to communicate to them. Understanding them will assist you in coming up with content that speaks to them creates rapport and trust; something everyone craves for. 

3.  Regular Feedback.

Just as creating content is key, getting back to your audience is also paramount. Say, a customer is having a challenge with a product he bought in your stores. The first place he might think of is contacting you via social media. You giving him feedback concerning his issue will be the defining factor for you and your organization. Feedback is is an opportunity to add human and relate-able elements to your company that people can develop an emotional connection to. 

The marketing process today focuses on having a connection with the audience before and after they have bought or used your product. It also involves reminding yourself of the basics before providing meaningful content to your audience. With digital, it is easier to reach a higher audience for your company.