PreSales Times by PreSkale (Print 78- 16AUGUST23)

? Content Spotlight

Tips for Creating the Best B2B Sales Deck That Boosts Your Conversions Like Magic

By Vikas Agrawal?

Vikas shares his insights on having a powerful B2B sales deck as it is crucial for closing deals and winning clients. A B2B sales deck combines visual and text content to impress and convince prospects. It includes key elements like a cover slide, elevator pitch, story narrative, proof elements, and a call to action. B2B sales decks are effective because they provide informative visuals that showcase products/services and demonstrate an understanding of client needs.?

Components of an effective B2B sales deck include thorough customer research, engaging storytelling, branded visual content, adaptation for different presentation formats, customization, and personalization. Tips for creating the best B2B sales deck include customization, storytelling, branded visuals, research, concise presentation, and interactivity. Crafting a great sales deck requires effort, but yields improved lead generation and sales.

Read the article here

?? Podcast Spotlight

Sales Engineering discussion with Tim Davis

By Vik Arya

In this podcast, Tim Davis discusses the evolving role of sales engineers and the importance of their participation in the sales process. He emphasizes that sales engineers are no longer limited to demonstrating technology but are now strategic partners who manage customer relationships, provide perfect demos, and influence the pre-sales process. Tim highlights the significance of discovery in the pre-sales process and how sales engineers play a crucial role in understanding customer needs and objections. He emphasizes the value of asking qualifying questions and building trust with customers. Tim also shares insights on leadership metrics, including revenue, number of proof of concepts (POCs), and team health indicators such as career paths, skill development, and employee satisfaction.

Tune into the podcast here

?? Webinar Spotlight

How to Partner with Presales to Execute Winning Sales Demos w/Paul Vidal, Joe Caprio, Amanda Bagley

By Jorge Soto

In this podcast transcript, the participants discuss the importance of aligning the roles of account executives (AEs) and sales engineers (SEs) in creating effective demos and driving successful sales. They emphasize the need for proper preparation and collaboration between AEs and SEs to ensure a smooth handoff and maximize the impact of demos.?

The participants also discuss the significance of protecting SEs' calendars and allocating their time efficiently. They highlight the need for SEs to be well-informed and engaged during prospect conversations, as well as the importance of managing meetings effectively using frameworks like "tell, show, tell." Additionally, the participants touch on the concept of team selling and the value of debriefing and continuous improvement as a collective effort. Finally, they address the SE's role in post-sales handoff and how SEs can contribute to a seamless transition to the customer success team.

Tune into the webinar here

Thanks for reading ??. See you next Wednesday!