PreSales Times by PreSkale (Print 75 - 12July23)

? Content Spotlight

8 Tips on How to Improve Sales Conversion During an Online Demo

By Chris Colburn

Enhancing sales conversion rates during online demos can be challenging, but these eight tips provide valuable insights.?

1. Being prepared and organized, leveraging platforms like Demostory.io, helps create engaging demos.
2. Highlighting the value and benefits of your product in a compelling introduction grabs the audience's attention and establishes credibility.?
3. Focusing on features relevant to your audience and encouraging interaction and engagement throughout the demo increases engagement and personalization.?
4. Incorporating visual aids and multimedia elements makes the demo dynamic and memorable.
5. Additionally, using clear and concise language, providing a clear call to action, and following up with attendees promptly contribute to converting demo attendees into paying customers.

Click here to read the blog.

?? Podcast Spotlight

How Marketing and Sales Alignment Helps With Company Growth w/Mariana Cogan

By Sam Jacobs

?This podcast episode emphasizes the importance of alignment between sales and marketing. The guest, Mariana, highlights that successful selling requires collaboration and a unified approach.

The focus should be on addressing customer needs and providing solutions. The significance of a robust sales pipeline for company growth is discussed, emphasizing the need for a professional and efficient sales process throughout the customer relationship. Additionally, the benefits of diversity and inclusion in fostering innovation and success are emphasized. The episode also touches on the difference between mentorship and sponsorship in professional development.

Tune into the podcast here

?? Webinar Spotlight

[DEMO]lition Week: Demo Days Grand Finale 2022 w/Kevin Mefford, Bob Riefstahl, Tejas Saraiya, Sara Jones, Anh Phan, Brad Plunkett & Kay Morales

By Shawna James

This webinar highlights the importance of Presales and the value of investing in presales teams. The analogy of a restaurant without a waiter emphasizes the crucial role of presales engineers in delivering a successful customer experience. The webinar showcases various presales resources available, such as webinars, podcasts, workshops, and networking opportunities, emphasizing the benefits of leveraging the collective's expertise and community support.

The impact of presales investment on conversion rates and revenue generation is also discussed, reinforcing the significance of presales teams in driving business success.

Tune into the webinar here.

Thanks for reading ??. See you next Wednesday!