Preparing Your Team with Essential Digital Skills
Matt Carroll
IT Program Director | Strategic IT Delivery Expert | Virtual CIO for SMBs | Driving Success in Complex Tech Projects & Cloud Migrations | Board Member at Supertee (Charity)
As the way we work continues to evolve at an unprecedented pace, the demand for digital skills has skyrocketed.
According to a recent McKinsey report, up to 62% of Australians’ work hours could be automated by 2030, significantly impacting the demand for digital skills and necessitating reskilling for many workers. With advancements in technology and the widespread adoption of remote and hybrid work models, businesses must ensure their teams are equipped with the necessary digital competencies to thrive in the future workplace.
Let’s explore the key digital skills that will be in high demand and provide some actionable strategies for preparing your team to meet these challenges head-on.
The Changing Landscape of Work
The nature of work has undergone seismic changes in recent years, accelerated by the COVID-19 pandemic. Remote work, digital collaboration, and automation are no longer mere trends but have become ingrained in the way businesses operate. A study by the Boston Consulting Group (BCG) highlights that flexibility in work location and schedule is highly desired by Australian employees, further underscoring the need for robust digital skills to support remote and hybrid work models. As business owners, we must adapt swiftly by investing in the digital skills of our workforce to stay competitive, innovative, and future-ready.
Key Digital Skills for the Future
Digital Marketing: As businesses increasingly rely on digital channels to reach customers, skills in digital marketing, social media management, and content creation are becoming more important. Understanding SEO, analytics, and digital advertising strategies can drive growth and customer engagement.
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Strategies for Preparing Your Team
Hypothetical Example: Upskilling a Workforce
Imagine a medium-sized manufacturing company that recognises the need to prepare its workforce for the increasingly digital future. They conduct a thorough skills assessment and identify significant gaps in areas like data analysis, cloud computing, and digital collaboration.
To address these gaps, the company partners with a local educational institution to develop bespoke training programs tailored to their needs. They establish an internal mentorship program to promote knowledge sharing among employees. Additionally, the company implements an advanced learning management system (LMS) integrated with AI to personalise training pathways for each employee and incentivises employees to complete relevant certifications.
Within a year, the company sees a marked improvement in productivity, efficiency, and employee engagement. The workforce is better equipped to leverage digital tools, analyse data-driven insights, and collaborate seamlessly in a hybrid work environment. This proactive approach ensures the company remains competitive and resilient in the face of continuous technological advancements.
Conclusion
The future of work is digital, and businesses must prepare their teams to meet the challenges and opportunities this brings. By investing in the development of essential digital skills, you can ensure your workforce is equipped to thrive in a rapidly changing environment. Start today by assessing your team’s current capabilities, implementing targeted training programs, and fostering a culture of continuous learning.
* First published on my website: www.outsourcedcio.com.au