Preparing your business for social media: Overview

Marketing is like conversing with someone and building a relationship with them. Social media marketing, through that lens, is like casual conversation or small talk. It might seem silly or insignificant at the time, but those conversations build friendships.?

Mindset and approach are crucial elements of any successful social media strategy. However, doing social media well as a business isn’t just about following all the best practices, being consistent, and posting promotional offers. While those things are still important, they won’t make your social media a valuable marketing tool.

Root your social media strategy in the purpose of social media, not the purpose of marketing, and you will have more engagement, drive more people to your value offers, and grow your business.?

Over the course of our next few posts, we'll provide you with invaluable insight on how to enhance your marketing strategy. Here are just a few steps we'll be discussing:

1. Switching your focus to gathering authentic stories instead of using ad copy.
2. Understand your audience to facilitate direct communication.
3. Emphasizing the importance of progress over perfection.
4. Sharing your purpose as opposed to merely promoting your product.
5. Documenting your journey means to create engaging content.