Preparing Your Business for an AI-Driven Future
Part 2
In this part of the series I want to cover how you can practically prepare for AI driven future, and by future I mean now!
Master Your Organisation's Data: The initial and pivotal step in gearing up for AI is mastering your organisation's data. Recognised as the fuel for AI, data's quality determines the effectiveness of AI algorithms. It's essential to ensure that your data is clean, organised, and easily accessible. Continuously enhancing your data mastery is crucial for AI integration. Your data strategy should be clear and actionable, focusing on:
Technology Architecture:
To harness the potential of AI, businesses must invest in a robust technology architecture that's scalable, secure, and agile. This encompasses cloud computing resources, data storage solutions, and high-speed networking capabilities. Every business has a unique technology landscape, shaped by various sectors and industries. Here is a modified view of layered architecture that I think needs to be in place to take advantage of the AI capabilities already available.
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Use this type of model to analyse your current technology landscape and apply an AI perspective to determine future directions. This analysis will quickly reveal areas for tolerance, investment, and necessary migrations or eliminations.
The emphasis on digital transformation will shift towards a greater focus on 'AI transformation'. The rise of AI tools, especially in the business logic layer, will be evident. These tools will orchestrate applications and data to deliver user outcomes. The current traditional web/online channel's importance will diminish. Envision a world where AI assistants handle customer interactions, possibly through a 'weekly or daily briefing' during daily routines like commuting or cooking. These AI assistants will become trusted advisors and curators of content.
Delivering a Great Experience: AI can significantly elevate customer experience by automating mundane tasks, offering personalised recommendations, and predicting future customer behaviours. However, the essence of human interaction remains irreplaceable. AI should enhance, not substitute, human interactions. All business processes and value creation involve human interaction, ensuring any service delivered is exceptional. AI will understand users deeply, making the pursuit of customer data for personalisation increasingly challenging.
Consider this example: For a needs-based service like drain unblocking, traditionally, a human would initiate the process online. In an AI-driven world, AI assistants, aware of user preferences and requirements, will handle market research and only share essential user details at the right moment. Direct human interactions with websites will decrease. Moreover, real-time online reviews will influence AI assistants' recommendations, much like modern mapping apps route around traffic jams AI assistants will route their human users directly past poor service.
Businesses need to view AI assistants (Siri, Alexa, Google Assistant, etc.) similarly to how they adapted to Google and Search Engine Optimisation for E-commerce. It's no surprise these assistants require your data, especially decision support and transactional data so they can make the best most informed recommendation.
In the next part I will cover using AI to supercharge your internal processes and teams.
Chief Marketing Officer | Product MVP Expert | Cyber Security Enthusiast | @ GITEX DUBAI in October
8 个月Dafydd, thanks for sharing!
Associate Director at Verizon Business | 2021 & 2022 #WomenInSalesAwards Sales Mentor Finalist | BITC Leadership Board Member
1 年Loving the focus on principles surrounding the data. It goes back to the classic garbage in garbage out (GIGO). The hype surrounding AI is leading many down a path of ignoring fundamental steps in the journey