Preparing for a Successful Business Networking Event

Preparing for a Successful Business Networking Event

The world of business is opening up. There may still be a need for the fancy dress above the waistline for video conferences while lounging poolside, but the need for in-person events is a natural progression for us humans. We find a way to sit across from others in conversation and storytelling, no matter the expenses.

We are social beings, and conducting business is a social endeavor. Even b2b networking events will be back. The question is, will you be ready?

The benefits of networking are many, from building your profile and improving your visibility to developing new business opportunities and forging new partnerships. But for some people, the concept of networking can be a little daunting.

Becoming more confident in yourself is a benefit that is oftentimes overlooked. The ability to walk into a room full of strangers and converse with them without breaking a sweat is impressive, but it will give you an edge over your competition.

This article is designed to help guide novice networkers to the out-of-practice networking machine to prepare for their first b2b networking event after so many have been shut down and restricted to online networking events.

I expect you to make the most of your business event experience, reap all the benefits that networking offers, and take advantage of the opportunity to meet other like-minded individuals and explore potential areas of collaboration.

1. What is networking, and why does it matter for business owners

2. How to prepare for a successful business networking event

3. Tips on how to network with other people in the room

4. Mistakes you should avoid while networking with others at an event

5. Networking etiquette tips that will help build your professional profile and increase your visibility

6. Closing thoughts about the importance of networking events and what they can do for you professionally

“The real networking happens AFTER the networking meeting.?Invite others to join you for drinks or dinner immediately following an industry or networking meeting.?That’s where the real connection starts in building a true working and personal relationship.”?

? ?~ Lady Actionista, Samara Beth @actionistalive

What is networking, and why does it matter for business owners

Networking establishes relationships with other professionals to exchange information and develop business opportunities. It is an essential part of doing business, as it allows you to connect with potential clients, partners, and suppliers.

The benefits of networking are numerous. It can help you build your professional profile and increase your visibility, leading to more business opportunities. Networking can also help you forge new partnerships and collaborations, which can help your business grow.

However, networking can also be a daunting task, especially for those new to the business world. This is why preparing for a networking event in advance is crucial to make the most of the opportunity and meet the right people to land life-changing accounts.

No matter what industry you are in, people will still do business with those they know, like, and trust. If you want to be successful in business, you need to make sure that you are known, liked, and trusted by as many people as possible.

Business networking events provide the perfect opportunity to do just that. By attending these events and meeting new people, you can increase your chances of business success.

How to prepare for a successful business networking event

1. Determine the purpose of the networking event.

Before attending a networking event, it is important to determine its purpose. What do you hope to achieve by attending? Are you looking for new clients, partners, or suppliers? Or are you simply looking to build your professional profile and increase your visibility? Knowing what you want to achieve will help you focus on the right people and make the most of the event.

2. Do your research.

Before attending a networking event, it is important to do your research and learn as much as possible about the people who will be there. Who are the key players in your industry? Who are the decision-makers? What are their interests and needs? Knowing this information will help you determine who you should talk to and what you should say.

3. Prepare your elevator pitch.

Your elevator pitch is a brief, informative summary of who you are, what you do, and why someone should do business with you. It should be no longer than 30 seconds. Preparing your elevator pitch in advance will help you make the most of every networking opportunity.

4. Dress to impress.

First impressions are essential, so it is important to dress to impress when attending a networking event. Wear clothing appropriate for the occasion and makes you look professional and approachable. If you are unsure what that looks like, look up previous event organizers to see what gets posted on their social media accounts.

5. Bring business cards.

Bring plenty of business cards with you to a networking event. You never know when you will meet someone interested in what you do. One of the biggest benefits of having your card is to jot down quick notes for a potential prospect or about them to add to your CRM later.

6. Know how to quickly follow others on social media accounts.

Connecting with them on social media is essential when you meet someone new. This will help you stay in touch and build a relationship. Knowing how to quickly follow someone on social media will save you time and help you make the most of every networking opportunity. Be able to add quickly. For example, you can navigate your account on Instagram to the QR Code to promptly have others follow you.

7. Have a follow-up plan.

After attending a networking event, it is important to follow up with the people you meet. Send them an email or connect with them on social media. If you promised to send them information, make sure to do so. By following up, you will keep the conversation going and increase the chances of doing business together. When you work to stay connected from a happy hour, small groups, or other intimate settings, professional connections can and will be happy to connect on LinkedIn profiles.

8. Be yourself.

The most important thing to remember when networking is to be yourself. People do business with those they know, like, and trust. So, if you want to be successful, you need to make sure that people know, like, and trust you in moving forward to getting their business.

By following these tips, you can prepare for a successful business networking event and increase your chances of meeting the right people and landing life-changing accounts.

Tips on how to network with other people in the room

With in-person meetings making a comeback, you would do well by boning up on some of your interpersonal skills before heading off to any upcoming events. Here are a few tips to make the most of any networking event:

1. Come prepared.

Have some conversation starters ready to go so you don’t feel stuck when it comes time to chat. Develop a few interesting stories about yourself. What would be some questions about the event that most people would want to know but did not ask themself? Asking questions about the individual and not about business can go a long way toward developing a relationship. The bigger the accounts, the less you should focus on talking shop. It is not a job opportunity but a moment to get to know new connections in a low-stakes way or large group to forge a new relationship.

2. Be aware of your body language.

Make sure you’re open and approachable and not crossing your arms or legs. Smile and make eye contact.

3. Take the time to learn about the other attendees.

Ask them questions and find out what they do, their interests, etc. This should also be part of your homework preparation before attending an event. Come up with some open-ended questions you can ask to get the conversation started.

4. Follow up with everyone you meet.

Send a quick email or LinkedIn message after the event thanking them for meeting you and mentioning something you discussed. This is a great way to keep the conversation going and build relationships.

By following these tips, you’ll be sure to make the most of any networking event and build some valuable relationships.

Mistakes you should avoid while networking with others at an event

Networking can be a great way to meet new people and make connections, but it’s important to avoid making common mistakes. Here are a few tips to keep in mind:

1. Don’t monopolize conversations.

Make sure you give other people a chance to talk and don’t just talk about yourself. Make the conversation about them. Let them do the talking, and you will not be leaving them with a wrong impression.

2. Don’t rush through conversations.

Take the time to get to know the other person and learn what they do.

3. Don’t bombard people with business cards.

Wait until the person is interested in you before handing them a card. Better yet, have one ready, but wait until they ask. It's better to connect on social media, so you may wish to start there as a means of connecting.

4. Don’t forget your manners.

Be courteous, and avoid talking about controversial topics.

5. Don’t be afraid to step out of your comfort zone.

Talk to new people and make an effort to meet the movers and shakers in your industry.

6. When networking, it’s essential to make a good impression.

This means taking care of your hygiene and dressing appropriately. Make sure you’re well-groomed and dressed in business attire. Avoid wearing anything too casual or too revealing. It’s also vital to avoid strong body odor or cologne.

Networking etiquette tips that will help build your professional profile and increase your visibility

Networking is a great way to connect and build your professional profile, but following proper etiquette is essential. Here are a few tips to keep in mind:

1. Make sure you have something to offer.

Don’t go to networking events just to collect business cards. Come with something to offer, whether it’s information about your company or yourself or an invitation to connect on LinkedIn.

2. Dress appropriately.

Business attire is always the best choice when networking. Avoid anything too casual or too revealing. I know this was mentioned before, but you don't get that second chance to make an excellent first impression. Your appearance matters.

3. Drink responsibly.

It’s also essential to eat and drink responsibly. Avoid alcohol or networking events that serve food so you can focus on the conversation.

4. Etiquette.

Table manners are still important. When you’re at a networking event, make sure you’re not talking with your mouth full and avoid interrupting others. How you hold your utensils, napkin, and glass all send a message.

Closing thoughts about the importance of networking events and what they can do for you professionally.

Networking events can be a great way to meet new people and make connections, but it’s important to remember that they can also do a lot for your professional profile. Here are a few things to keep in mind:

• Networking events are an excellent opportunity to connect with people in your industry. You can exchange ideas, learn from each other, and build relationships that could lead to future opportunities.
• Networking events are also a great opportunity to raise your visibility. By meeting new people and building relationships, you’ll increase your chances of being seen as an expert in your field. This can help you get more opportunities for speaking engagements, writing articles, or even landing jobs or clients.
• Networking events can also help you hone your skills. By talking to different people and hearing their perspectives, you can learn new things and become a better communicator.
• Finally, don’t forget that networking events are also an excellent opportunity to have fun! Don’t be afraid to relax and enjoy yourself – after all, building relations should be fun.

Conclusion

Networking events are a great way to meet new people, make connections, and raise your visibility. They can also help you hone your skills and have fun. If you’re looking to get the most out of networking events, follow these etiquette tips: come with something to offer, dress appropriately, drink responsibly, be polite and respectful, and have fun!

Be the person everyone walks away from feeling good about meeting you and wanting to get to know you better. That's how you make the most of business networking events!

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Check out Lady Actionista's 12 Tips to networking with intention and learning to collaborate globally.?CLICK HERE

Brian Keltner, Founder

I would like to discuss how to take advantage of social media before, during, and after any event. This includes virtual, online, hybrid, or in-person events with industry professionals in b2b networking. If getting a roadmap of how to use social media to your benefit to foster a known, like, and trust relationship, please leave a comment below.