Preparing for spring auction on the Balmain Peninsula

It’s no secret that Sydney remains Australia’s most expensive city. Home values in the city had been rising since late last year and show no signs of falling in the immediate future as demand continues to outstrip supply. And spring, although this year it might be more challenging, is a season when your home can be looking at its best.

If you intend selling your house at an auction during this current property boom, then it’s reasonable to expect you’ll achieve higher prices. We generally recommend auction versus private treaty, as the auction marketing campaign we undertake will make it easier for potential buyers to fall in love with your property and bid on auction day. There are rules around auctions, too, that give you more certainty once the final bid is accepted. The highest bidder is then legally obliged to sign and exchange contracts.

However, that isn’t to say you can just sit back, relax and wait to be told your Balmain property has been sold. You need to make sure it looks its best and is priced just right so you can get the maximum number of potential buyers through the door on open days (when it’s possible) and the most number of views possible on property websites.

5 essentials: things to do

Without further ado, here are some tips on what you should be doing to prepare for a spring auction on the Balmain Peninsula.

1. Set a reserve price with your agent

Your best adviser when it comes to pricing would be your agent, as it’s their job to have their finger on the pulse of the Australian property market, including local real estate.

For example, if you work with Belle Property Balmain, then you have a reliable agent who understands the temperature of the market. With the help of your agent, there’s no chance of you setting the price too high – which could turn buyers off – or too low so you end up missing out on achieving the maximum price possible for your home.

2. Decide on a marketing strategy with your agent

Together with your agent, decide on how you intend to market your property. Will you focus on online listings, social media promotion or distributing fliers? How long should your listings remain online? Does your agent use floor plans and 360-degree virtual tours (as we do at Belle Property Balmain)? These latter services are a great marketing addition at any time but essential while many buyers are barred from inspecting the property themselves.

Are you prepared for home inspections? If so, on what dates and at what times? Does your agent have COVID guidelines in place if necessary?

3. Prepare your home

Preparing your home for a sale may be time-consuming depending on the condition of your property.

This includes attending to maintenance issues, decluttering, repainting, exterior and interior cleaning, and so on. If you need assistance, check if your agent can recommend tradies or services you need.

4. Ask your agent to recommend a home stylist and professional photographer

To get the best results for your listings and highlight the best features of your property, ask your agent for help in getting a professional home stylist and real estate photographer.

A professional home stylist can stage your property so it’s easier for buyers to picture themselves living in your house. A seasoned photographer knows how to take photos of your property to highlight its best features and ensure your home makes the best first impression.

5. Ensure your home has maximum kerb appeal

Tidy up your front yard and backyard, clean exterior pavers and paintwork, and make sure your house number is visible from the street. As well, make sure the quality of your letterbox suits your home.

Make your home feel welcoming and charming with a few flowering plants and invest in a new doormat.

Once you’re done ensuring your home’s kerb appeal is dialled up, your property should be auction-ready. Best of luck!

Need help preparing your home for a spring auction?

At Belle Property Balmain, we’ve sold hundreds of homes successfully. We know what buyers are looking for and can help you to present your home to its best advantage so it stands out from the crowd.?

Looking for help selling your home or renting your investment property? Our team at Belle Property Balmain support homeowners across Balmain, Balmain East, Birchgrove, Rozelle and Lilyfield. Feel free to get in touch for a no-obligation discussion or property appraisal.

Lynsey Kemp, Principal Belle Property Balmain

Monique Dower and Lynsey Kemp became co-owners of Belle Property Balmain in 2013 after spending 10 years together in a leading Balmain real estate agency. Both passionate about property, bring their strong track record, depth of property experience, sharp negotiation skills and extensive database of buyers and renters to property owners on the peninsula.?

While achieving an outstanding sales price is always the main goal, both Monique and Lynsey place great emphasis on the process, believing all clients deserve individual attention and tailored advice – an ethic that resonates throughout their team, and brings plenty of referrals and repeat clients to their door.

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