PREPARING A SCRIPT IS KEY TO YOUR VIDEO PROJECT

A well written script is the key factor to your video’s success. A video has the power to tell a convincing story about your business. Before you even think about the scenes, animation and background music, you need to pour everything you have into developing a script. A well-written, engaging script is the foundation for a successful explainer video. Without the right foundation, the rest of the creation process is in vain. So what can you do to make sure your video is an attention getter and not merely a nap inducer? It starts with proper preparation - knowing your audience, your message and your call-to-action is essential. Beyond that, here are 6 tips to help you write a better script.

1. Keep the script short. The length of your script will depend on your audience. A captive audience in an auditorium endures about six to eight minutes before beginning to drift. An Internet surfer popping by your website tends to check out after two to four minutes depending on how compelling your material is and whether or not she needs your product.
2. Put your message in the first 30 seconds.  Reduce the message of your entire video to one sentence and get that sentence somewhere in the first 30 seconds of the script. This tells the audience what to pay attention to in the video.
3. Speak directly to the audience. The easiest way to speak to an audience is to use personal pronouns like “you” and “your”. Another way to engage your audience is to show them things they care deeply about. Don’t waste time telling your audience what they already know. Focus instead on what they need to know about you that will bring them to trust you and to take the action you want them to take.
4. Find the right tone.Have a mental picture of your customer in mind when selecting the tone of your video. Write a one sentence summary describing why you are making the video and what you want the viewer to do at the end of it. This will suggest a tone for your finished video. The tone you choose for your video will then drive your choice of setting, narrator or cast, tempo, pace and type of dialogue for the script.
5. Tell a story. Most explainer video scripts present a problem, introduce a solution, explain how it works, and drive viewers to action. Use the power of the screen to show your audience actual people your company has helped, or benefits your services have bestowed on your customers. Human beings create stories about themselves to help them define who they are. The better you tell stories about yourself, the more likely your viewers are going to understand what your company is offering and what it can do for them.
6. Pace the dialogue. Keep dialogue to between 125 and 150 words a minute allowing viewers to absorb what you’re saying.  

When producing an explainer video, don’t skimp on the script. Take the time necessary to do it right. Get feedback from friends and co-workers, and make sure it’s engaging and easy to understand. At Lypowy Studio Video Productions, we can help you develop a script and turn it into a finished production. Find out more about our services at www.lypowystudio.com .