Preparing for Gen Z as a Futurist

As a futurist, my job is to anticipate change and stay on top of current trends. There’s a new generation entering the workforce – Generation Z. Following Millennials, this generation includes those born between 1995 and 2010. While being defined as the most ethnically-diverse and largest generation in American history, Gen Z also grew up surrounded by technology, also making them the most tech-savvy generation.

I’ve previously provided some thoughts on thinking like a futurist and today, we’re diving deeper into the role Gen Z plays in the future. Here are my tips for how to collaborate with Gen Z:

1. Put yourself in their shoes

It’s important to acknowledge the obvious differences that divide each generation. For example, Gen Z grew up in a post-9/11 world with new technology and completely different childhood experiences than those of previous generations. With technology constantly at their fingertips, this generation of “digital natives” have had nearly lifelong access to boundless amounts of information at the drop of a hat. In fact, 97% of Gen Z have smartphones and spend more than 4 hours a day online.

And because they’ve never spent a day offline, they are acutely aware of the issues and challenges happening in the world around them. As a result, they are 54% more likely to say they want to have an impact on the world as compared to millennials. Also noteworthy is their attitude towards work and employers; almost half consider what the company does to make the world a better place as important as the salary. 

By becoming familiar with Gen Z, and by understanding the different era and experiences they’ve grown up with, you’ll gain a better understanding of how to effectively collaborate with them. Whether it’s through asking questions, doing research, or understanding current trends, you won’t fully see eye-to-eye with this generation until you put yourself in their shoes.

2. Pay attention to what’s important

In the next decade, Gen Z is expected to cause an influx of roughly 60 million job seekers, effectively transforming the workplace. Concerning their careers, Gen Z-ers are very driven and competitive. Nothing motivates them more than achieving success and being rewarded for their good efforts. They value skill development and appreciate feedback, as they are always hoping to improve their performance. A controversial topic amongst Gen Z is the debate over work-life balance. It can be argued that this generation struggles the most with this – 24% say they feel guilty for taking time off work. On the other hand, 39% view work-life balance as a top priority when choosing an employer. Knowing these statistics as an employer can help foster a healthy work environment for future employees. 

When choosing where to work, Gen Z will base their decision on the company’s values. This generation’s passion for sustainability, diversity, and inclusion reflects in their expectations for their future employers. Studies show that 77% of Gen Z believes a company’s level of diversity affects their decision to work there.

 3. Stay up to date on trends

As any futurist knows, one of the most important ways to prepare for the future is to stay up to date with the latest trends. This applies to Gen Z trends as well. The more informed you are, the more prepared you will be to work with this generation.

Here are some resources for futurists to better understand Gen Z:

1. After the Millennials
2. Gen Guru
3. Gen Z Insights
4. Generational Differences in the Workplace Infographic
5. Looking Ahead to Generation Z

We can all benefit from learning from one another. As this new generation enters the workforce, preparing through a lens like this will allow us to better understand and support them in their journey as they embark on this new chapter.