Prepare Your Website to Lead Your Brand into the New Year

Full article originally authored & posted on the Brand Your Legacy? Blog presented by Bklyn Custom Designs?.

Alright Misfit, the end of the year is here, and it isn’t just about wrapping things up—it’s about setting the stage for the masterpiece your brand is meant to be in the year ahead.

As CEOs and creatives, we’re not just building businesses; we’re crafting identities, legacies, and movements.

Your website?

It’s not just a digital placeholder—it’s the foundation of all of it.

Let me ask you a question real quick: Are you positioning yourself & your brand with Dusty Misfit Energy? (scattered and confused) or with Maverick Misfit Energy?? (bold, focused, & aligned)?

Get the rundown on what you need to know (and do) to get your website ready to position your brand & business properly.

How to Prepare Your Website to Lead Your Brand Successfully into 2025 and Beyond

Brand & Website Strategy Reflections: The Key to Staying Relevant Quarterly (or Annual)

Brand & website strategy reflections aren’t a luxury—they're a necessity. Your website should reflect your current vision, messaging, and goals. Be real with yourself:

• Does your site communicate who you are NOW & where you're going; not stuck on who you were?
• Are your offerings aligned with your vision?
• Is your messaging magnetic?

Strategic Pro Tip: Brand & website reflections should happen annually, at a minimum. This habit keeps your brand nimble and in alignment, so you can pivot with power instead of panic & struggle.

Embrace the Evolution: Stop Fighting Change

Let’s get something straight—your brand won’t stay the same. Nor should it.

Growth is messy (AF), imperfect, and transformative. Your site probably isn’t perfect today, but that’s OK. What matters is that it’s evolving with your vision.

Here’s what embracing evolution might look like for you:

• New Pages/Section: Remove what's not working & incorporate what's better and fitting. Add sections that reflect new services or resources.
• Updated Design: Design is purposeful, not simply cosmetic. Don’t let your site look like it’s stuck in 2018. Even subtle tweaks in layout and colors can make a world of difference.
• Enhanced Functionality: Functionality allows you to be profitable online. Make sure your website can handle the demands of your growth, whether that’s better e-commerce tools, Al integrations, faster loading times, or seamless integrations.

Your website isn’t meant to be a rigid structure—it’s a dynamic extension of your brand & foundation of your digital marketing. Treat it as such.

Build the Foundation, Not a Sinking Ship

You know what doesn’t work?

Ignoring your website & brand until they're so outdated, you’re forced to burn it all down and start over.

Instead, invest in creating an evergreen foundation now.

Here’s how to start:

1. Audit Your Current Website: Identify what’s working and what’s not. Be brutally honest with yourself.
2. Prioritize the User Experience: If your site isn’t easy to navigate or isn’t optimized for mobile, you’re losing people. Adjust ASAP.
3. Focus on Branded Evergreen Content That Converts: Most words on your site should guide your visitors toward action—whether that’s joining your email list, buying a product, registering for an event, or booking a call. Develop actions that live longer than a heartbeat and that can grow with your brand.
4. Plan for Consistency: Create a content schedule that keeps your site fresh and relevant year-round. With evergreen content, you don't have to start from scratch; simply refresh the shares & delivery.

The effort you put in now will save you countless headaches later. A solid foundation doesn’t need constant rebuilding—it just needs thoughtful maintenance & reflective adjustments.

Your Brand’s Future Starts Now

Now let's set the tone for how 2025 will unfold. Take this time to reflect, refresh, and realign your website so it’s not just a tool—it’s a powerful digital marketing foundation.

When things aren’t perfect (because they won’t be), embrace the opportunity for your brand to evolve into something better than you imagined.

Remember, your Evergreen Brand Misfit Energy? (EBME?) comes from creating a foundation today that supports your growth tomorrow. (Check the BYL? blog for more EBME? deets.)

Resources to Help You Level Up

Looking for more content to jump into and get your strategy straight? Check out the following:

Past LinkedIn News Issues

Check out these past LinkedIn News Issues to guide you through the next steps:

• Why Website Strategies Are Best for Brands
• Importance Embracing Ownership for Brand Owner
• Visibility Matters to Your Brand and Business

Trainings & Courses

Ready to take to step it up a notch? Join the waitlists for:

1. Scale Evergreen? Intensive 2025. Let’s build something that lasts.
2. From Dusty to Evergreen?. Understanding how to position your brand via your website.
3. ID Your Misfit Energy? Assessment. Check the pulse of your Misfit Energy? and which one drives your brand & business.

This isn’t just preparation. This is positioning. This is owning your space. This is stepping into the New Year as the leader, the CEO, and the Maverick Misfit? you’re meant to be.