Prepare for the privacy tipping point - before it's too late

The privacy tipping point: why you need to act now??

Considering the internet we know today is built upon cookies, these privacy changes are huge for everyone in the marketing industry. Yet, so many brands still aren’t taking this seriously enough.

You might be wondering why should you be worried.?The lack of third-party cookies will severely?reduce the ability to identify and target specific audiences and will force brands to change their approach. It's imperative now more than ever to start gathering matched first-party data to fill the gap, and to begin customising your Google Analytics 4 so you can report on metrics that you would otherwise lose with the death of Universal Analytics.

If you start making these changes now, you run less risk of being left behind when the privacy tipping point finally flips in 2023. In his recent blog post, our?CEO?gives you a solid place to start.

Find out where to start ??

Paid Media awareness and return on ad spend: a poisoned chalice???

As marketers, we often have the task of trying to prove value from every campaign?or piece of activity across every ad network. It's a difficult task because we're often always trying to measure a metric that's revenue/income/profit based.

If you're trying to measure these kinds of metrics for awareness campaigns, you're almost certainly not going to see an immediate return. Instead, start viewing awareness for exactly what it is - making people aware - and embracing the fact that not?every?activity needs to have an immediate return. Start looking at upper funnel metrics that reflect the goals you want to achieve, rather than vanity metrics, to prove the value of awareness.

Our Paid Social Lead,?Alex Jackson , talks through how to measure upper funnel metrics and drive a return on awareness,?on the blog .?

Read more ??

Final call: join us at our next Breakfast Briefing?

Thought about joining us but haven't had a chance to grab your free ticket yet? This is your sign!

Brighten up your midweek with insights into what your Paid Media strategy needs for 2023 with a pastry-fuelled breakfast at our HQ (the combo you didn't know you needed ??)

Due to a limited amount of people our HQ can house, there are just a handful of tickets remaining. Grab yours now and gain a competitive edge in your Paid Media strategy for 2023.

Last few tickets! ???