The busiest time of the year is quickly approaching. Is your dealership ready for the influx of holiday shoppers and callers? At Car Wars, we understand the pivotal role call tracking plays in optimizing dealership performance during the holiday rush. Here are three strategies your dealership needs to embrace for a successful holiday season:? ?
- Streamlined Call Routing: Implement a phone bridge to direct incoming calls to the right department or person straightaway. The next step to streamlined call routing involves assessing and refining your current phone routing setup. Place a call to the dealership as if you were a customer inquiring about typical situations: ask about the status of a vehicle repair, check the availability of a specific vehicle, or request pricing details for a particular car part. Identify prolonged wait times, calls routed to the wrong departments or associates, or any other factors causing disruptions in the smooth flow of communication. Tweak the phone bridge from there to create seamless customer interactions.
- Holiday-Specific Promotions: Offer enticing holiday promotions and leverage tracking lines to evaluate each offer's performance. Tracking lines are unique phone numbers assigned to different marketing campaigns, channels, or sources. They?allow dealerships to attribute calls to specific marketing efforts.?With this data, you’ll be able to understand which offers are most appealing to customers and adjust marketing strategies for maximum impact. Offer a few different promotions to start and see which one gains the most interest and traction. Your dealership may need to tailor promotions, inventory, and services to keep up with the holiday demand.? ?
- Staff Training and Feedback: Use this concise guide to provide your Sales and Service teams with a quick refresher on what it means to be CRISP on the phone. Emphasize the importance of using CRISP methodology in every phone interaction to achieve optimal outcomes. Additionally, share call recordings with your team, showcasing excellent customer interactions as phone best practices, and use less successful interactions as learning opportunities. This strategy will equip your team with the confidence and ability to consistently deliver professional and outstanding phone interactions.? ?
We hope these three strategies will help your dealership to operate at its highest efficiency this holiday season. If you’d like to learn more about how call tracking can benefit your dealership,?request a demo today! As always, if you have any topics you’d like us to cover in the next Car Wars Trends, Topics, & Tips newsletter, please comment with your ideas below.?
