Prep Like a Pro: Insider Tips for Your Next MedTech Conference

Event Marketing... Let's Talk About It.

There are several major events coming up in the MedTech space, so let's talk about how to prep like a pro. Conferences, trade shows, and other industry-related events provide a unique opportunity to showcase the latest innovations, network with industry leaders, and gain exposure to potential customers and partners - but attending events is only half the battle.

Effective event marketing requires careful planning and execution, from pre-event promotions to on-site engagement strategies and post-event follow-up. A well-executed event marketing plan can help MedTech businesses stand out from the competition, generate leads, and ultimately drive growth and success.

Here are a few tips:

1. Set clear goals: Determine the goals you want to achieve from attending the conference, such as increasing brand awareness, generating leads, or learning about industry trends.
2. Develop a pre-event marketing plan: Promote your attendance on social media, create a landing page on your website, and send out email blasts to your existing customers and prospects.
3. Prepare marketing materials: Bring marketing materials such as brochures, flyers, and business cards to distribute to attendees.
4. Use technology: Consider using technology such as lead capture tools or mobile apps to help you track attendees and gather contact information.
5. Follow up with leads: After the event, follow up with the leads you generated, sending a personalized message to each one. You can also use the opportunity to send them additional marketing materials.
6. Evaluate your results: Analyze your results to determine whether you achieved your goals, what worked well, and what you can improve upon for the next event.

Wait! Before You Go...

What We Are Following ??

• Twitter is planning on extending the character count to up to 10k! This substantial expansion will enable medical experts, researchers, and companies to share more in-depth information, updates, and insights with their followers. The increased character count allows for more nuanced discussions and detailed explanations promoting greater engagement and understanding within the community.
• LinkedIn is gearing up to introduce a novel AI-powered feature called Collaborative Articles, which will enable users to contribute their expertise to topic-specific spaces on the platform. Alongside this initiative, the platform will also roll out a "Community Top Voice" badge to highlight users recognized as experts in their respective fields. This innovative approach has the potential to significantly elevate the visibility of MedTech thought leaders, positioning them as authoritative figures within their domain.

Tools and Resources ??

Did you know that MedTech Momentum is Gold Tier status in the HubSpot Solutions Partner Program? Here are a few of our favorite tools and resources from the leading marketing automation platform:

1. Website Grader?
2. Email Signature Generator
3. Blog Ideas Generator
4. Email Marketing + CRM
5. Academy Lessons and Certifications

That's a Wrap! ??

Last month MedTech Momentum attended the 2023 AAOS conference in Las Vegas, where we caught up with old friends, made new ones, and saw impressive exhibitions from our partners.

"AAOS 2023 was unquestionably an outstanding event, showcasing revolutionary orthopedic advancements in robotic surgery, 3D printing, regenerative medicine, and digital health; all revolutionizing patient care and improving surgical outcomes. Of course, it was also an absolute pleasure to catch up with the inspiring Tom Watson." – Guillaume Viallaneix, Founder & President of MedTech Momentum.

The conference left us feeling energized and excited about the future of the orthopedics industry! Check out some of the highlights. ??