PREMIUM SPORTSWEAR BRAND PLAYBRAVE SPONSORS STAR-STUDDED PRE-WIMBLEDON BOODLES TENNIS

PlayBrave return at this year’s star-studded Boodles Tennis as the official sportswear sponsor, held at Stoke Park from the 27th - 1st July 2017.

This year’s event boasts Juan Martin Del Potro, former US Open champion and both young ATP superstars Alexander Zverev and Nick Kyrgios, who make up a top quality entry at this year's The Boodles. The Boodles is one of the UK’s best kept secrets in the British tennis summer calendar held within an intimate 2,000 seater stadium at the exclusive 5 Star Stoke Park Country Club, Spa & Hotel in Buckinghamshire. 

Zverev is unquestionably one of the most talented players on tour at the moment, recently becoming the youngest player to win an ATP Masters 1000 title in Rome aged just 20 and moved into the top 10 rankings for the first time. 

Kyrgios also guarantees some fantastic tennis entertainment and showmanship whenever he plays. He is one of the most gifted players of his generation, however his game, temperament and attitude on-court can often be unpredictable during matches.

Once again the event returns to the immaculate grass courts of Stoke Park in Buckinghamshire for five days, giving the world’s top elite tennis players the chance to fine-tune their grass-court game in the week preceding The Championships at Wimbeldon. 

The tournament always provides great tennis entertainment on the court, luxury hospitality, fine wine, champagne and gourmet food, all served in the beautiful traditionally English country garden setting of Stoke Park Country Club.

PlayBrave Managing Director, Simon Dowell comments: 

“We are delighted to announce that PlayBrave will be continuing our relationship with the Boodles Tennis tournament at Stoke Park, by continuing to be their official sportswear partner. The event is very special to us and a perfect fit for our brand where we combine sport and British summer fashion in the traditional and luxurious exclusivity of Stoke Park.”

As part of the sponsorship deal, PlayBrave will provide clothing for the ball girls and stewards for the five day event. PlayBrave is a British premium quality sportswear brand which launched in London in November 2010 and has built a strong niche in the tennis market in only six years. The brand is now recognised in some of the very best clubs in England including the All England Lawn Tennis & Croquet Club, The Queen’s Club and The Hurlingham Club.

Simon Dowell continues: 

“Since our launch in 2010, PlayBrave has established a reputation for producing classically designed, premium quality, high performance tennis wear for the serious and recreational tennis player. The Boodles gives us the ideal opportunity to showcase our brand in a unique and exclusive setting.”

Simon Dowell continues: 

“Playing Brave is all about controlling your emotions in the heat of the moment when the pressure is on and still being able to perform at your optimal level. Having the concentration and confidence to use your skills to their full extent despite the pressure. This philosophy requires bravery. Bravery to control your fear and play freely. To PlayBrave.”

PlayBrave have kept the product the centre of the conversation. This word of mouth approach has seen many of our customers become genuine ambassadors for the brand. PlayBrave clothing was designed to give the wearer optimal pleasure and performance for their chosen activity. 

Over the last six years PlayBrave has been one of the best-selling apparel brands for both men and women in Wigmore Sports in London, one of the finest racquet sports shops in the world. 

Players confirmed for The Boodles 2017:

Juan Martin Del Potro, Alexander Zverev, Nick Kyrgios, Gilles Simon, Albert Ramos-Vinolas, Roberto Bautista Agut, Pablo Carreno Busta, Thanasi Kokkinakis, Ernests Gulbis, Benoit Paire, Philipp Kohlschreiber, Sebastian Korda, Nicolas Mejia

-   END -

NOTES TO EDITORS

Media Enquires 

For interviews with Simon Dowell, media queries, product samples for reviews or free competition prizes or for high res images then please contact: 

Richard Henman at Henman Communications - M +44 7810 448782 / [email protected] 

Laura Kettle at Henman Communications - M +44 (0)7980 757482 [email protected] 

Follow our news

Henman Comm blog - https://www.henmancom.com/index.php/news/

Twitter - https://twitter.com/HenmanComm  

Instagram - www.instagram.com/henmancomm/

Please follow @TheBoodles on Twitter for updates.

INVITATION TO ATTEND PLAYBRAVE HOSTED PRESS DAYS & TENNIS CLINICS

If you would like to attend the Boodles Tennis at Stoke Park then PlayBrave is hosting two media days for journalists and bloggers. 

Please contact Richard Henman or Laura Kettle if you would like to attend either day.

TUESDAY 27TH JUNE 2017

10 seat x Stadium Passes (valued @ ￡69 each)

10.30 - 11.30 AM media coaching clinic on the grass courts 

Media to receive full PlayBrave tennis outfit (which they can keep!)

Access to player / press interviews throughout the day. (Players TBC on the day)

Simon Dowell (PlayBrave MD) will also available for interview.

THURSDAY 29TH JUNE 2017

8 x Player’s Enclosure (places valued @ ￡535 each)

Full details here; - www.theboodles.com/hospitality/players-enclosure.html

10.30 - 11.30 AM media coaching clinic on the grass courts 

Media to receive full PlayBrave tennis outfit 

Access to players and press interviews (Players TBC on the day)

Simon Dowell (PlayBrave MD) will also available for interview.

If you are interested in attending the Boodles Tennis and reviewing the clothing please contact - Richard Henman on +44 07810 448782 / [email protected] 

PlayBrave high res images can be downloaded at - https://bit.ly/2siPV6B and logos at - https://bit.ly/2rNEKzh 

Please use the hashtags: #PlayBrave #PlayBraveMoments #tennis #tennisfashion

PlayBrave: www.playbravesports.com 

PlayBrave Videos

The Boodles at Stoke Park showreel - www.playbravesports.com 

Simon Dowell interviewed by tennishead magazine - www.playbravesports.com 

David v Goliath - www.youtube.com/watch?v=PWTim0vjwDM 

What does playing brave mean to you? www.youtube.com/watch?v=GCMgnsnR2HY 

Djokovic & Dimitrov impersonate Maria Sharapova (2013) - https://bitly.com 

Please use the following strap line on all features: The PlayBrave collection is available to purchase here - www.playbravesports.com 

-   ENDS - 

ABOUT PLAYBRAVE

PlayBrave was founded in 2010 by Simon Dowell, inspired by the icy chill of the Lake District in the peak of winter. Despite the conditions Simon wore a few lightweight, technical layers and was surprised by how comfortable he felt in such extreme conditions.

But it was a different story altogether back at his tennis club; the head coach could hardly swing a racket in the bulky items he was wearing to stay warm and dry. Simon realised there and then that the world of tennis was missing something: all-weather sports gear, designed to be layered without compromising your game.

Today, our business partners include Wigmore Sports, The Queen’s Club, St. George’s Hill, Stoke Park and The Hurlingham Club, some of the finest clubs in the world.

Our garments can be worn for various sports and we’re working hard to offer something a little bit special - a cut above the global sportswear brands - for people who don’t want to wear the ‘mass market uniform’, and who relate to our PlayBrave philosophy.

Follow us on social media 

Facebook: www.facebook.com/PlayBrave 

Instagram: www.instagram.com/playbravesports 

Twitter:  www.twitter.com/PlayBrave

YouTube: www.youtube.com/user/PlaybraveSports 

Website: www.playbravesports.com 

ABOUT THE BOODLES TENNIS

The Boodles Tennis takes place at Stoke Park in Buckinghamshire, from 27th June - 1st July 2017.

The Boodles is an intimate, luxury world-class tennis event which takes place the week prior to the Championships, Wimbledon, from 27th June - 1st July 2017 at Stoke Park Country Club, Spa & Hotel, Buckinghamshire. 

No seat in the 2,000 seater stadium is further than 12 metres from the court, putting The Boodles guests right at the heart of the action on court while entertaining them in a relaxed, garden party atmosphere. Previous players at The Boodles include Novak Djokovic, Rafael Nadal, Andy Murray, Andre Agassi and Tim Henman. www.theboodles.com

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