Premium Pricing Doesn't Always Scare Away Prospects. . .
Paula Anderson Williams
![Paula Anderson Williams]()
Paula Anderson Williams
Strategic Aviation Marketing Advisor ?? | Fractional Marketing Department for FBOs ??, MROs ????, flight schools ????, consultants ?????? and brokers ??????in the aviation industry.
Marketing and sales pros often fear that premium pricing – or charging more for your product than your competitors charge for a similar product, will deter customers – but sometimes the opposite is true!
All things being equal, you should be most successful if you sell the best product at the lowest price, to anyone with a pulse and a checkbook, right?
To get really specific, they don't even really NEED to have a pulse, just a checkbook.
But, not so fast.
In the aviation industry, having a bad (or poorly suited) customer is worse than no customer at all.