Premature Evacuation

The biggest mistake you can make right now is slow down your marketing as we get to the end of the year.

I hear it every year, and it makes me want to smack fools.

“It’s nearly the end of the year. I’ll take my foot off the gas and coast into Christmas”

SMACK!

Here’s why it’s dumb:

People are buying MORE now, not less.?

From Black Friday and Cyber Monday right through until Christmas,?

the world is in a buying frenzy right now.

If they don’t buy from you, they’ll buy from someone else.

So it’s a mistake to pull out early.?

Too many business people suffer from Premature Evacuation, and it hurts.

First they don’t get the clients they could have signed in December.?

And worse, their pipeline for January is empty.?

They come back from the break desperate for cash,?and with no opportunity.

We don’t pull out early.?

We market until the fat man comes down the chimney.

For the last 15 years, November, December and January have been the best years for signing clients for me and thousands of my clients.

This is because of the psychology of the market right now,?

and because we use 3 tactical campaigns that ONLY work at this time of year.

Let’s talk psychology first:

As we get to the end of the year, every single person has this thought in their mind: “It’s been a big year. I’ve done pretty well — but I hope next year’s even better”

Every marketer knows we should?“enter the conversation that’s already happening in our prospect’s minds.”

That’s a principle that never changes. It’s true 365 days a year.

But what does change is the conversation that’s going on in their minds right now.

You will win if you market to that conversation.

And that’s where the 3 campaigns come in.

Right now, you have 6 opportunities in front of you. Here are the first 3:

1) Desire for a quick win — promise a specific result by Christmas.?

Like 5-10 clients by Christmas.

2) Fear of loss — protect them from losing something over the break?

(like the clients they currently have).

3) Make 2025 epic. Show them how to prep for next year, or get quick wins in January.

If you want clients by Christmas, I’m taking on up to 5 people to help them CRUSH December.

We’ll choose 2 of the campaigns together, take one of our proven offers, and write all the posts and emails you need to get the clients you want.

In a few sessions, you’ll go from ‘hoping’ to end the year strong,?

to ready to having the campaigns done — ready to sign 5-10 clients before Christmas.

If you want to be one of those people,

message me here on Facebook messenger.

Premature evacuation is a solved problem.?

Don’t stop 'til the fat man comes down the chimney.

Joe ‘Clients’ Nicassio