Will PREM find PREMIKA? the app way...
Dr. Ravinder Varma
Brand Manager @ RiteBite Max Protein ( Naturell India ) | IMPACT CMO 40 under 40 | Asia Food Congress: Top Most Food Industry Professional | Ph.D. | Author | Professor | Lawyer | Global Public Speaker | Film Maker
Will PREM find PREMIKA? the app way...
Zzzzz Zzzzz ( he is not snoring ) Zzzzzz is his mobile on vibrator mode. Even the slightest noise Zzzzzz would wake him up. At night 3.15 AM, a 25 year old Prem ( Not the one from meine pyaar kiya movie ) got up from his not so deep sleep and entered washroom. Pressure in the kidneys and curiosity in the mind couldn't stop himself from grabbing his mobile in the washroom. Afterall wanted to know what the Zzzzz is all about. At this hour who is giving him hiccups.
In the non-lit washroom with just the mobile screen being his headlights he could barely find his way to the pot hole, releasing the pressure and dying from curiosity, calculating all the possibilities of unknown to known. Holding mobile in one hand and releasing pressure with another, he was wondering who is at the other end ( the 3.15 AM Zzzzz ).
So was the Zzzzzz - a silent alarm or a warning or a beautiful opportunity or an expensive proposal or a permanent solution to his loneliness? Was it something on...
Whats App | Jeevansaathi | Instagram | Woo | Truly Madly | Hot or Not | Happn | Facebook | Twitter | Snapchat | Tinder | SimplyMarry | And ...flipkart, amazon, snapdeal bookmyshow, swiggy, makemytrip…. ( Brand names used for reference purpose - no commercial use :) )
Was Prem about to get his Premika ? ( To know more - keep reading )
Flashback - It all started with
- Finding a friendly date on Truly Madly which unsingled Prem for couple of months, but the desire to find the right partner was not going away.
- All he wanted was a beautiful hot and intelligent gal so why not with Hot or Not
- Somehow he just wanted to Woo her, but things were not falling on the right side.
- Finally the silver rays were visible from the dark clouds to shower on his love story, several weeks back he had swapped right to all the females on his Tinder list, seems that he has found someone who swapped right too.
- Since they were old school - traditional shyish couple, they began their dating journey by being friends on Facebook, Instagram.
- Twitter & Linkedin sprinkled their professional side. Spending more hours on chat and less hours on work was their current goal. Their online life were filled with social bites and likes.
- Now relationship is heading stronger from the fake face filters of SnapChat to unmasking their real selves.
- Further their bond were fevicoled as they crossed their path at jogeshwari link road as highlighted by Happn - you find the people you have crossed paths with.
- Haaan, Mr. Prem knows where he can find his Ms. Premika, jogeshwari cross roads bought them more close. How about sharing phone numbers. So Whats App guys?
- Finally Prem & Premika decides for a date. Prem clicks Snapdeal and Premika clicks Amazon to buy gifts for their respected souls.
- Enjoyed a beautiful movie & food date co-sponsored at BookMyShow & Swiggy … Awwww !
- Picture abhi baki hai mere dost - they wanted to simplymarry and become jeevansaathis forever.
- Now forget Prem & Premika – they are on their way to honeymoon booked by Makemytrip
- Next they will install FirstCry App
You must have heard of Product Life Cycle. Now it's a reverse game - Products are designed as per the life cycle of humans. At what stage and what age you are there in life story - an app is always there for you, touching your life. In this digital age - every second of the day you will find yourself surrounded by mobile applications. Most of the apps are changing your life routes - the way you buy things, the way you book tickets, the way you marry, the way you date, the way you watch videos ( TV is a past ) , the way you play games, the way you maintain health & fitness, the way you disclose your life to strangers on social media, the way you are creating your personality on internet. You are living a life of twins in this digital age - a real you and a virtual you.
By the way - Zzzzzzz in his mobile at 3.15 AM was the notification from one of the app which will again change the way he and other looks at life.
Some Facts & Figures: ( as on 29th Aug )
Current Number of Android Apps on Google Play: 2359503
No. of Communication Apps in Google Play Store: 59302
Which is your favorite app? Post below in the comment section.
MarTech Support Manager
7 年Good one :-)
Marketing
8 年interesting sir
actress/ modle
8 年Very nice @ravinderverma
CSR, HR & Admin | Leadership Engagagement | Employee Engagement & Well Being | Employee Communication | Employee Volunteering
8 年Nice
Startup entrepreneur in branding space | Marketer in hospitality sector | Documentary Filmmaker | Working with clients in India, and the Middle East | Brand Consultant
8 年This article deserve a special mention for its well crafted flow on digital spaces! Not only the article, btheut also the way it was shared which triggered all of us to land here and complete reading the whole piece without even loosing the grip. Good to know you from a distance through your words for a while, Ravinder Varma