Preinfluence Your Sales with Data Enablement: 3 Keys to Unlocking Hidden Revenue

In the realm of sales leadership, efficiency and revenue generation are mission critical. Perhaps nothing could be more important. Here are 3 keys that 99% of sales leaders miss... and how to turn this into your competitive edge..

But first, a MASSIVELY important fact:

The days of one-size-fits-all marketing is dead. And if you use it.. You are dead.?

If you are trying to cold approach clients with a simple “i see this on your linked in and thought x.. You are done for.?

If you are simplifying putting out messaging and see what sticks.. You are flying blind, (and potentially settling for 90% less profits)

This is about understanding data.?

And most companies DO NOT use their data. Less than 1% of companies parse their data. Even less use it correctly for informing sales process..?

Lets jump in..?

The Power of Persona Profiling for Profit

Before anything else, persona profiling must be your starting point. Imagine creating distinct buyer personas based on real data from your current customers. Assign cheeky nicknames like "Cautious Carl" or "Risk-taking Rita" to make them memorable. This isn't just a fun exercise; it’s a fundamental step in understanding who your customers truly are.

Traditional journey mapping often involves making assumptions about your customers. The problem? These assumptions don’t reveal who you’re missing. By leveraging actual data, you can identify both your current customers and the potential customers you haven’t reached yet. This is where the magic happens.

Narrowing the Net for Maximum Efficiency

If you’ve ever spoken to a media buyer, you know they often explain audience segmentation in a way that leaves people confused. Here’s the deal: when you segment your audiences correctly, you can reduce ad spend by up to 80%. While others cast a wide net, you can use a super narrow one, targeting your audience with pinpoint accuracy.

You can target more efficiently for PENNIES ON THE DOLLAR.

Think of it as fishing with your fish’s favorite bait rather than a generic one. You focus on who is already with you, understand what they like, and give them their favorite food every single time, exactly where they like to eat, at the time they like to eat. This precision not only minimizes your ad spend but also maximizes your return on investment. Thats how you not only good become a good fisher, but a efficient one.?

Big Companies Do It, and So Should You

This strategy isn’t new. It just hasnt been previously available to smaller companies.

Fortune 100 companies and any business looking to make $100M+ and exit are already doing this. They pay millions for basic journey mapping. But here’s the kicker: While other companies consult on the “what… thats not enough.

You need to take this data, and apply it to your sales process.

Sales process is where you get to create unique journeys for each segmentation, based off the unique psychological determinants of each segment.?

Psychological Determinants

Psychological Determinants is a fancy phrase we use for explaining the thoughts, beliefs, and identities? each person needs to have to create ‘a series of more likelies” that properly lead someone to a sale, instead of sicking sales person on endless dials that hopefully catch someone at the right time.?

This is just phase 1 of whats required.. Its just the beginning.?

In the future, i’ll present to you breakdown of each of these topics, as well as every other phase of how we have turned millions in profit for clients, boosted sales close rates to 70%, and improved sales velocity, amongst many other things.?