Prediction: 3 years from now, how will have AI impacted sales and marketing

In my recent #TimTalk with Mark Stouse he did some crystal ball gazing

If you haven't watched it, Mark predicts what sales and marketing will be like in 3 years time

Based on the impact of AI

You can watch the podcast here

0:46 - How should B2B businesses respond to AI?

02:15 - Everything in the world will be known or knowable

02:44 - AI is a bullshit detector of monumental proportions?

04:09 - So all we need to do is use AI for sales and marketing?

04:58 - AI is a super technology - which means it plays both sides of the fence

05:10 - Which means AI will be used as a defence on the buyers side which will shift the balance of power to buyers?

05:25 - AI buyer bots will find everything you have every created, compare that against known facts and decide if you as a supplier are credible or not

05:39 - Will then offer you up (or not) as a vendor to be considered?

05:44 - AI powered filter systems on email servers will filter out all marketing email?

06:18 - The thing that will matter most is high quality, high trust information

06:42 - Your website will become a LLM, optimized for bots not humans

07:01 - Traditional marketing has we have known it for decades won't exist

07:13 - It's not going to be a loss of jobs, but that knowledge will just go away

08:55 - How AI is going to change the definition of leadership?

10:57 - Marketing personalization is over

13:19 - Buyer bots evaluating suppliers (and disqualifying suppliers) silently?

13:29 - Forrester say 80% of buyers are using AI for their buyer research?

15:38 - How buyers are using buyer bots and the bot tells the buyer what they should be paying for the software or service?

15:57 - At the end of the buyer motion you do have human to human conversation?

16:08 - The buyer will tell the seller how much they will pay for the solution?

16:54 - This will decimate sales people apart from the very best

17:17 - For marketers looking to enhance their skills what part of AI should they first master?

20:20 - Marketers need to change the way they know how to think

20:47 - It's also about playing by a new set of rules?

In a world of AI, the most human company wins

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