Predicting the Future of AI
Ross Simmonds
CEO @ Foundation & Distribution.ai | Putting “Marketing” Back Into Content Marketing | I love -> Content Distribution, Reddit, Growth & SaaS
Hope you’re staying warm out there!?
In this week’s newsletter, we cover:?
Let’s get into it.
?? Traffic & Conversion Summit 2024 ??
Do you have plans for January? Well, you sure do now. Spend January 9th to January 11th, 2024, seeing Ross and a panel of amazing speakers—including Sir Richard Branson—at the Traffic & Conversion Summit! The event will be full of can’t-miss insights from experts on the most pressing topics of digital marketing, including:?
So, what are you waiting for?!
Become an Insider today to access the full BRICK report, which covers exclusive B2B SaaS growth, SEO, content case studies, and other resources.?
The BRICK report is a goldmine for C-suite executives and marketers. We cover critical issues such as the importance of product vs. brand, the impact of social media channels on revenue, and the relationship between blog posts and traffic. The full report is only available to Lab Insiders.
With a membership, you’ll also get access to some of our latest and greatest case studies:
Become an Insider today to get full access.?
B2B SAAS INSIGHTS
Where Is AI Headed in 2024?
AI trends are moving so fast that it’s hard to keep up. So, the best way to move forward in 2024 will be by staying ahead. That means tracking trends before they become trends.?
Sound tough??
Don’t worry; my colleague Ethan Crump is here to help you out.
His latest article for Foundation explores key trends in generative AI for marketers and creatives. From the emergence of content creation ‘centaurs’ blending human creativity with AI’s analytical power to the increasing necessity of prompt engineering skills, the article delves into how these developments are revolutionizing content creation and distribution.
However, it’s not all positive. He also discusses the ethical implications and potential risks associated with such rapid advancements in AI. As we integrate these powerful tools into our daily work, balancing the benefits with a mindful approach to their impact is crucial.
You can check out the full post on the Foundation Labs page. Oh, and if you’re not an Insider yet, do yourself a favor and sign up today!
领英推荐
SAAS MARKETING INTERVIEW
Bryan Casey Interview: Communicating the Value of Marketing
Last week, Ross had an enlightening conversation with Bryan Casey from IBM. Bryan’s been in the game for a while, and he’s an invaluable resource for B2B marketers and SaaS growth professionals. His insights on balancing tradition with innovation at IBM and aligning marketing strategies with core brand values are crucial for anyone in the industry.
Casey also shared his personal growth journey, emphasizing continuous learning and adaptability. His advice on communicating marketing strategies to leadership is a must-hear, especially his techniques for aligning marketing initiatives with business goals.
Interested in what this marketing expert has to say about how to communicate the value of your strategy and how to help your brand evolve? You can listen to it right here.?
?? What’s the Latest in B2B SaaS This Week?
?? Ads on the Google Search Partners network are served to sanctioned websites, presenting brand risks
?? This Week’s Brain Food
Ethan started last week with some common sayings, so I’m going to copy him and give you two that seem like they’re in opposition to one another:
Both of these can be true in their own cases. If you’ve ever done woodworking, you know that not measuring properly can waste a ton of material, time, and effort. Put another way, well, an ounce of prevention is worth a pound of cure.?
So, you need to know what’s worth taking the time to get right. A template, a security policy, an SOP—these are all things you need to get right because they’re what you’ll base other work on.
Once you have that base, then you get to move quickly, improvise, and maybe end up breaking some things.
So, the first step is to identify what tasks merit which approach. If your process breaks some things, will that create a crisis or an opportunity? Then you can do the fun part.
?? X Post of the Week
??? LinkedIn Post of the Week
???? Nice Finds You Should Binge
Strategic Senior Project Manager | Business Analyst | Program Manager | Digital Marketing Strategist | Agile Methodologies | Data-Driven Decision-Making |
1 年Wow thanks for posting Ross.
Leadership Coach | Keynote Speaker | Entrepreneur | I help successful executives & owners bridge the gap between achievement and fulfillment | Happiness Expert | Faith-driven Leadership Strategist
1 年Continuous learning and adaptability in your most important passions is key.
Scaling Businesses to Millions with SEO & Inbound Leads | Co-Founder & CEO at Webomaze.com.au
1 年Whoa, this sounds like a content goldmine!