Predictable Revenue Edition: Build Loyalty that Keeps ‘em Coming Back!
Organizations that prioritize building loyalty with their partners, dealers, distributors and resellers gain a significant competitive advantage over those who don’t. But don’t take my word for it. According to Harvard Business Review, companies with strong partner loyalty see an average of 5.7% more revenue growth than those with weak partner loyalty.?Building loyalty means that you’ll be better equipped to weather any challenges that arise in the market. In this newsletter, we offer tips for building strong and trusted partnerships to help adapt to changing market conditions and continue to drive sales.?
[WEBINAR] This is NOT Your Grandparent’s Partner Enablement! (May 11)?
Partner enablement has become an essential part of business growth, but are your partners truly thriving and helping your business grow? If not, then it's time to take a fresh look at your approach.?
Join Heather K. Margolis, SVP Marketing at 360insights,?Diane Krakora of PartnerPath and Heather Tenuto of Zift on May 11th at 10 am PT for a live and interactive webinar: “This is NOT Your Grandparent’s Partner Enablement.”??
Together, they will dive deep into the nitty-gritty of partner enablement, from proper segmentation of partners to the ins and outs of traditional onboarding, marketing, selling, and technical support. Learn how to properly tailor your partner programs to your partners' needs, identify their strengths and weaknesses, and leverage them for mutual growth. Save Your Seat. ?
[EVENT] Coaching Café at Channel Partners Expo (May 3)??
Planning to be at Channel Partners Expo and Conference in Las Vegas May 1-3? Be sure to stop by the channelWise coaching cafe on May 3rd. Akilah Murrell and I are looking forward to spilling the tea on top channel marketing advice. Register Now!?
[VIDEO] Push/Pull & Cross Program Consideration??
Our team recently sat down to discuss trends in programs that have stepped up to give dealers and partners choice in how to leverage incentives to move their businesses forward. Get a sneak peak from Sharon Maxfield, Senior Manager Product Marketing, sharing key observations from B2B routes to market. Watch the Video.?
About 360insights:?
360insights is a partner engagement and business optimization company, enabling brands to better influence, manage, and engage with their complex channel ecosystems. The company offers a suite of channel solutions including a SaaS-based platform that empowers brands to fully orchestrate their complex partner networks and optimize their promotional spend on MDF/Co-op, rebates, promotional allowances, SPIFFs, and rewards. Combining incentive management and ecosystem orchestration with a powerful data analytics engine, 360insights serves more than 300 of the most recognizable brands around the world, across multiple industries, helping them grow their indirect business. Learn more at 360insights.com?