“Pre-Suasion” and The Gold Call Script

“Pre-Suasion” is the practice of getting people sympathetic to your message before they experience it. It’s the ability to cause people to have something at the top of their consciousness that makes?them receptive to your message that’s yet to come. ROBERT CIALDINI - author, Pre-Susasion - a REVOLUTIONARY WAY to INFLUENCE and PERSUADE.?

In our class, I have described ’keyword speech’ and ’snippet-talk’ as the new language of business. No longer do we have the luxury of explaining ourselves in detail to strangers in order to persuade them to pay attention. Those days are long gone, but most marketing and sales ‘experts’ have yet to catch on, and Robert Cialdini’s “Pre-Suasion” has been published 10 years already. The reason? People are creatures of habit and have grown used to how they go about persuading people to pay attention to them, and they will typically defend to the death that their persuasive language and behaviors are working, but they’re in denial. The traditional ‘elevator-pitch’ is dead - you can’t talk to people like that anymore and at the same time be persuasive about what you’re selling. Fact is, the ‘elevator-pitch’ and/or the ‘permission-based opener’ actually persuades most sales prospects to NOT pay attention, but instead think about what they can say to the salesperson to avoid their unpersuasive ‘elevator pitch’.?

If you cannot capture someone’s immediate attention - you are toast with most people today. You MUST give strangers a “pre-suasive” reason up front to pay attention, and that requires you to be “Pre-Suasive”. The first thing you need to do on any cold call is to “Pre-Suade” your sales prospects to pay attention to what you’re going to say next. YOU NEED TO GIVE THEM A ‘GOOD FEELING’.

The Gold Call Script’ Ice-Breaker’ is a prime example of how to “pre-suade” people into giving you the “benefit of the doubt”. This is actually the first sale you make on any cold call. Getting the “benefit of the doubt” helps you secure your prospect’s attention before you share your Lemonade Statement of Purpose (a ‘keyword saturated’ simple description of the purpose your business serves to its buying market). Lemonade - “A cold drink sold to thirsty people”. Share no persuasive details about your product’s value, just a plain benign statement of fact like describing LEMONADE will suffice. For example: “You do the following things, for the following people, for the following reasons.” Simple right? Remember: Less works best.?

Change never comes easy, but perhaps after you’ve had a chance to view this 8-minute PBS interview with Robert Ciadini on the topic of “Pre-Suasion” you’ll come to a better understanding about how the sales & marketing game is being played today and how to adapt for profit.

More About Robert Cialdini ??https://en.wikipedia.org/wiki/Robert_Cialdini ? ?

More About “Pre-Suasion” and The Gold Call”?

Fix Your ‘Broken’ Cold Calls ?? www.TheGoldCall.com

Profile★Visitor for LinkedIn ?? www.TheGoldCall.com/ProfileVisitor

The Gold Call Show on YouTube ?? https://bit.ly/TheGoldCallShow