A Pre-Cinemacon Update from usheru -- What Happened in March 2023

March was a month of connections, with team usheru taking advantage of opportunities around the world to connect with industry partners, colleagues and fellow innovators. In the month ahead, Cinemacon is the focus as Oliver Fegan and Anish Deogaonkar prepare to attend.?

Read on to see some highlights from our travels to Malaga in Spain, Los Angeles in the US plus a virtual trip to Germany thanks to AG VERLEIH .?

In industry news, our experts highlighted these pieces you don’t want to have missed...

• On Cinema:?Apple to Spend $1 Billion a Year on Films to Break Into Cinemas - #BLOOMBERG
• A perspective on Streamers:?Is Crunchyroll the Right Specialty Streamer for the Moment? - The Hollywood Reporter?#THR
• Innovation and Success in Marketing:?Scream VI Marketing Campaign Wins Plaudits in Wake of Big Opening The Hollywood Reporter #THR

And on the topic of the moment…?#artificialintelligence

• ‘Of course it’s disturbing’: will AI change Hollywood forever? - The Guardian #guardian
• Filmustage leverages AI to break down film scripts, create shooting schedules and more - Tech Crunch #techcrunch

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What happened at industry events?

Festival de Málaga : usheru’s Toni Oliete was on the ground in Malaga meeting with international movie distributors from across the globe – and enjoying the sunshine too!

AFCI | Association of Film Commissioners International : Our own Anish Deogaonkar was invited to #AFCIWeek in beautiful Beverly Hills, where usheru had the pleasure to meet with delegates from AFCI’s membership of over 300 film commissioners. Anish took part in the fascinating panel discussion on Leveraging Data and AI with fellow data and AI aficionados Mark Hoebich (Luminate), Kate Edwards (SetJetters) with moderator Leon Forde (Olsberg?SPI) this afternoon.

AG Verleih: Oliver Fegan, usheru’s Co-Founder and CEO spoke to members of AG Verleih about Knowing and Growing audiences, specifically for movie distributors. Congratulations to AG Verleih for organising such a successful and lively virtual event! We were thrilled to take part.?

What we learnt from our Podcast?

On the Movie Marketing Podcast this month, we travelled to Lithuania and Los Angeles for two inspiring episodes featuring industry leaders who have overcome challenges and embraced innovation in the world of film festivals and distribution. Algirdas Ramaska , CEO of the Vilnius international film festival KINO PAVASARIS talks about the incredible journey of the festival and how they innovated to navigate COVID-19 shutdowns and to create unique audience experiences.?

Audiences and community are also forefront as? we sit down with Tilane Jones , President of ARRAY , to discuss the power of #storytelling, the importance of #representation in media, and ARRAY's mission to amplify diverse voices.?

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