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Building an incredible brand without much advertising is the dream of every startup or business visionary. Some tend to question whether it is even possible to build a brand without having to invest in advertising.

The truth be told, there is too much noise with advertisements and people are tired of ads. In this day and age, building a great brand is indeed possible without advertising.

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???????????? ???? ???????? ???????????????????? ?????? ???????????????? ?? ???????? ?????????? ????????????????????.

Digital brands like Google, LinkedIn, Twitter, Uber, etc. have never spend money on advertising to build their brand. They have made sure that the experience they provide to their users remains a memorable one. None of these brands have become what they are through advertising on TV, Newspaper, or radio. The secret to building a big online brand, especially in the age of the internet is to have a very low barrier of entry to a product experience.

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With free products and services online, a brand can attract potential customers at zero cost. This creates brand engagement which is more valuable than brand impressions. Rolling out fancy TV ads, getting banners out there for the public to know your brand, usually compete for consumer’s attention and we try our best not to pay attention to these interruptive ads!

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If you have the attention of the consumer you can easily convert that into a transaction. Basically, entrepreneurs should focus on creating something amazing with a low barrier of entry and naturally attracting consumers to engage with their brand.

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Organic growth requires a strong product or service that people will speak about positively. Instead of focusing on catchy ways to promote your brand, focus on product development so that your offering provides real, unique value to consumers. Also, it is important for brands to cultivate a group of consumers willing to push the product/service to their respective communities.

?????????????????? ???????? ?????????????? ?????? ?????????? ???????? ?????????? ?????????????????????? ???? TikTok

It’s very important to monetize page views online.

Experiment with affiliate marketing.

Publish sponsored posts and product reviews.

Gate some of your contents.

Accept donations.

Monetize your expertise.

Also, building a brand over TikTok requires nothing but good video content and consistency. TikTok, Instagram, Facebook are providing a separate section where 30 second video clips can be posted.

These short video clips have a higher viewing rate. Creating engaging content for your audience might get you some prospects who can later turn into one of your customers. This is where small businesses can stand out from large firms.

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