Prakritik Paint : The Story of Dung to Billion $ Business
#MadeInIndia #productInnovation #ArisinicFree #Ecofriendly #FarmerSupport #Khadi
Do you know how much Cow Dung Paint is expected to sell in India in a year
Rs 6000 crores worth!
Well, the Indian paints market size is estimated to be around USD 9.6 Bn in 2024, where Asian Paints, Berger and Delux are the top players.
Out of this, the government is aiming to replace 7.5% of the market with cow dung paint! It's said to be anti-bacterial, anti-fungal, odorless and toxin free.
In an attempt to make paints eco-friendly while also generating extra income for farmers, the Govt has launched Prakritik Paint under the brand and banner of Khadi and Village Industries Commission’s (KVIC) Khadi in the year 2022.
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It's main ingredient is cow dung, which is dried, crushed into fine powder, bleached and mixed with pigments, thickeners and binding agents... and the main raw material is available for free / cheap if sourced right in rural areas. In fact, KVIC has agreed to pay Rs 5 for a kilo of cow dung... and an average cow gives 25 kgs of dung a day, which means just selling dung for paint manufacture can make a farmer Rs 3500 per month in additional income.
1 liter of such distemper paint sells for about Rs 230 online. The plastic emulsion variant is pricier.
To set up a plant with a capacity of 500 liters of paint a day, it may cost Rs 20 lakhs, a chunk of which the government is ready to fund through an MSME scheme. Anyone who decides to set it up would need to employ approx 10-11 people for such a unit, and will have to pay a one time royalty of Rs 1 lakh to KVIC for the technical knowhow.
In addition, KVIC will give such providers access to its network of 8600 Khadi outlets pan-India.
This seems a lot like Amul, but for Cow Dung Paint... because no wonder, you look up online and you'll find a whole bunch of new cow dung paint manufacturers that have sprung up.
Director, Patent Business Operations & UHG Women Invent Lead
1 年Wow! Amazing indeed.