In Praise of the Polymath
Peter Fraser
Strategic Brand Leader | Creative Director & Expert in Cross-Functional Collaboration
Do you want to have a conversation about company mission vis-à-vis product experience strategy, the data behind ROI, how we spark vibrant culture, expand creative capacity, and build innovative workplaces? And then tumble headlong into the weeds of experience design tactics, performance metrics across industries, the nuances of workplace leadership, thought leadership—and the undeniable quality of a very, very good cup of coffee?
I do. And then some.
I’ve never loved the term polymath—too formal, too clinical. I prefer Enthusiast. I’m genuinely stoked about most things because I’ve come to believe there’s a thread—more like a rope—that connects everything. And it all matters.
This is a clip of my sketchbook. It’s a palette, the catalyst, the free space to dance across disciplines, ideate and spark innovation, and it’s my enthusiasts travel guide. Every single idea starts here, goes on wild journey, and then returns clarified, exercised and activated. Not linear, not pretty, just workin'.,
In a world that celebrates specialists—brilliant, vital subject matter experts—I make the case for the jack of all trades, master of none. The ones who connect disparate dots, see the unseeable, and weave seemingly unrelated things into new possibilities. Innovation lives in those in-between spaces—curious, messy, wonderfully human.
Let's talk. About mindset. Or quality. Or whatever unexpected thread might tie together unexpected ideas.