In Praise of Local Radio
Frances Pardell
PR consultant who delivers exceptional results. "The most effective PR company we have ever worked with'" Isuzu Truck UK
When I lived in London (most of my life) I never gave any thought to local radio, although of course at different times of my life I have listened to Radio One, Capital Radio, Jazz FM and latterly BBC Radio 4, which, despite all of the things that are wrong with the BBC (I could write a book…) I think it is worth my licence fee alone.
Even when I moved to Hertfordshire my radio listening habits rarely changed from Radio 4, except to listen to Graham Norton’s show on Radio 2 on Saturday mornings. However, once I was regionally located I began to examine local radio in order to promote my local clients. At first I struggled to get a contact at BBC Three Counties, encompassing Herts, Beds and Bucks, but eventually I developed good relationships and now I’m either regularly on the weekly business panel, called to comment on current news if there’s a PR angle and frequently placing clients or networking colleagues on the station.
My former prejudices about ‘regional’ have disappeared because BBC3CR is such a brilliant station, especially with two exceptional presenters such as Jonathan Vernon Smith, with his morning phone-ins and consumer rights show and Roberto Perrone, who is on 4 hours every weekday in the afternoon slot...read more https://pardellpr.com/in-praise-of-local-radio/