Practical tips for effective prompting, digital culture as a success factor and the benefits of AI in the health sector

Practical tips for effective prompting, digital culture as a success factor and the benefits of AI in the health sector

From mastering the art of effective prompts for ChatGPT to building a digital culture that drives innovation, we cover insights that matter in our online magazine //next. Discover how Dusseldorf is becoming a hub for scale-ups, learn about advancements in cyber resilience, and delve into the exciting role of AI in diagnosing dementia. Plus, we explore the growing trend of longevity and its promise to enhance both lifespan and health span.


1. Effective communication with ChatGPT & Co. for the best results

AI language models, such as ChatGPT, have become part of everyday life for many, both personally and professionally. To leverage the full potential of these language models, it’s essential to understand how to interact with them effectively—a process known as prompting. In the following section, ERGO's Prompt Engineer, Sebastian Holzborn , offers practical tips on using effective prompting to get the most out of ChatGPT and similar models. He also provides insights into how interaction with language models may evolve. One thing is certain: it will become simpler, more natural, and more intuitive.

>>> The Art of Prompting


2. Change comes from within

Our CDO, Mark Klein , emphasises that successful digital transformation requires more than technological innovation - a deeply embedded digital culture is also crucial. This culture, defined by values, standards, and working practices shaped by new technologies, is essential for sustainable success. Cultivating a digital culture is far from trivial; it’s vital for a company’s long-term commercial success.

>>> Digital culture as a success factor


3. Düsseldorf: A Hotspot for Start-ups and Scale-ups

From start-up to scale-up: the path everyone wants to follow. Why even a city can take this path… Düsseldorf, in North Rhine-Westphalia, is embracing this path from start-up to scale-up. Recently, we launched a new scale-up program, the ERGO ScaleHub, with support from TechHub.K67 and Düsseldorf’s economic development agency. In this interview, Christian Zaum, Head of Economic Affairs for the State Capital Düsseldorf, explains why the city is an ideal location for start-ups and scale-ups.

>>> Interview with Christian Zaum, Head of Economic Affairs of Düsseldorf?

Christian Zaum and Mark Klein

4. Resistance to digital attacks

In Germany alone, cybercriminal activities in 2023 resulted in 205.9 billion euros in damages. Often, the human factor poses the biggest security risk. While AI has heightened the risks of cyber attacks, it also provides new ways to better protect systems.

>>> Cyber resilience


5. AI in the diagnosis and therapy of dementia

Artificial intelligence promises groundbreaking advancements in medicine. Here, we explore how it is already being used - and how it may be used in the future - for early detection, diagnosis, and therapy of dementia. Although AI holds enormous potential, some experts caution about potential risks. We examine the opportunities and challenges in detail.

>>> Utilising the strengths of AI?

6. Who wants to live forever?

Last but not least, we turn our focus to one of the biggest trends in personal health: Longevity.

The dream of eternal life is as old as the dream of flight. Currently, a series of multi-billion-dollar industries are emerging, centered around providing people with the latest vitamins, trendiest fitness equipment, and the relevant information needed to extend life expectancy and health span. Our //next author, Markus Sekulla , has explored the promises and possibilities in detail.

>>> Focus on longevity?


Explore more stories in our online magazine //next on ergo.com!

If you have any ideas for stories, columns, interviews or want to contribute with your expertise: You are welcome!

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