Practical steps to getting started with Gen AI for marketing

Once the AI hype settles — or even if it never does — you’ll need to jump in and put it to work for you. It’s not a cure-all, but it will allow you to engage with customers in ways that were never possible before.??

All you need is a plan to get started.?

No grand plan needed, though — better to start experimenting at a manageable scale sooner rather than something more comprehensive later.

Here are four practical steps to approach Gen AI for marketing:

• Start small and move quickly: Pick a straightforward use case like personalizing copy or images as a way to test and learn while managing risk and resources
• Start with a human-in-the-loop use case: Focus at first on use cases where you can more easily monitor output like content customization rather than a chatbot assistant
• Have the right information to pass to the model: AI tools rely on the data that feeds them, so be sure your customer data is accurate and up to date
• Establish clear KPIs and get feedback after release: Assess how it went in terms of smoothness of workflow, success of training, output quality, and campaign performance

The important thing is to jump in without waiting to see how the AI space takes shape. Better to be evolving with the new technology than chasing to catch up.

Dig deeper in our blog and get your plan started now.

BONUS – Want to get more tips and have a chance to ask questions? Join us on April 2 at 9am PT / 12pm ET as Joyce Gordon, Head of Generative AI at Amperity takes to LinkedIn Live to add more detail and help you jump in to Gen AI.

Register to Attend

Four ways AI + CDP unlocks value

What are the different ways artificial intelligence can unlock hidden revenue and make customer data and marketing work better??

We’re excited to launch AmpAi, our suite of AI tools, including new generative AI capabilities, that revolutionize customer data quality and access. The result is data that’s more reliable, easier to use, and more effective in driving growth.?

We explain how AI can help you get more value from your customer data in four key areas:

• Explore: Fuel smarter decisions by learning about your customer base conversationally
• Assist: Accelerate data modeling for faster query creation & fact-finding
• Predict: Unlock hidden revenue with rich intelligence on customer lifecycle and preferences
• Stitch: Build trust in data with greatly improved customer identity accuracy

Check out our blog for the different ways new AI tools can help you get ahead!?

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Stop spending on marketing tech until you solve identity

Despite increasing investment in marketing technology year-over-year, many marketing organizations are still struggling to realize the value of their spending.?

Watch our latest webinar to hear industry leaders discuss how (and why) brands should invest in mastering identity to drive business value, how to achieve greater impact from AI tools and other MarTech capabilities, and more.?

Watch the webinar

Ad Exchanger: How Amperity is building generative AI tools using OpenAI’s models?

Generative AI can be a powerful marketing tool—but not without data that’s comprehensive and accurate.

This Ad Exchanger feature highlights Amperity’s two new generative AI products for marketers. These products integrate OpenAI’s GPT models with a brand’s customer data to discover high-value customers, make product recommendations, target customers with personalized offers, and more. (So it’s not just us who’s excited about AmpAi!)

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Save the date: Amplify 2024 is May 16?

Get ready: it’s time to spring into Amplify 2024, Amperity’s annual forum. There’s no better way for brand leaders and industry experts to connect at the cutting edge of customer data.

Join us as we focus on how data quality powers AI strategies, and how brands can adapt to a post-cookie advertising environment. You won’t want to miss it.

Grab your spot