PRACTICAL REALTIME REVIEW of "Entrepreneurial Leap: Do You Have What it Takes to Become an Entrepreneur?" by Gino Wickman

Kirk Hilbrecht , Founder Innes&Young

I am currently reading this new book from Gino Wickman while working with a client who exemplifies the attributes of an entrepreneur described in Gino’s book.

When it comes to deciding to follow your entrepreneurial calling, you realize there's a lot on the line, and you have to ask yourself difficult questions: Do I have what it takes? Is it worth it? And how the hell do I do it?

You need answers, not platitudes. This book has them.

Entrepreneurial Leap: Do You Have What it Takes to Become an Entrepreneur? is an easy-to-use guide that will help you decide, once and for all, if entrepreneurship is right for you—because success as an entrepreneur depends on far more than just a great idea and a generous helping of luck.

In this three-part book, Gino Wickman, bestselling author of Traction, reveals the six essential traits that every entrepreneur needs in order to succeed, based on real-world startups that have reached incredible heights. If these traits resonate with you, you'll get a glimpse of what your life would look like as an entrepreneur. What's more, Wickman will help you determine what type of business best suits your unique skill set and provide a detailed roadmap, with tools, tips, and exercises, that will accelerate your path to startup success.

The Characteristics of an Entrepreneur

• Idea Generator: You are very creative and great at coming up with solutions and improvements, either by creating something new or improving on something that already exists.
• Learner: You are more comfortable with the discomfort of stretching than the contentment of the status quo.
• Visionary: You see the big picture and can connect the dots, an ability that’s almost a sixth sense.
• Street Smarts: You make decisions from your gut, and they are usually proven right, or you push hard to make them right.
• Strategic Thinker: When you lock in on an objective, nothing stops you. You inspire those around you, whether selling them something or getting them to follow your thinking.
• Passionate and Obsessive: Once you see an image in your mind, there is no stopping you, regardless of whether what you see is actually possible or not.
• Optimist: Every cloud has a silver lining.
• Strong Work Ethic: You can outwork almost anyone. You are driven, ambitious, and self-motivated.
• Financially Motivated: You want to make a lot of money not because you are greedy, but because you want to provide for your family, yourself, and others. As marketing guru Joe Polish says, “Entrepreneurs solve problems for a profit.”
• Toughness: Grit is the determining factor of success. With it comes tenacity, commitment, a strong will, dedication, stubbornness, determination, resiliency, and persistence.
• Dominant: You are goal-oriented and have a clear sense of urgency.
• Business Acumen: You know how to make money and have typically demonstrated this ability since a young age.
• Risk Taker: You are not afraid to challenge the status quo and be a change-maker and disruptor.
• Rebel by Nature: You are not a rule follower. You are totally accountable for the outcome, blaming no one else if there’s a fumble.

Spotlight on Danielle Queiroz, Founder and CEO of Studium Dekor

Working with the founder and CEO at Studium Dekor, Danielle Queiroz , I see these same attributes as she relaunches her bathroom redesign business. Studium Dekor curates and designs all-inclusive bathroom projects, sortable by style and budget, and customizable to fit bathrooms of any shape or size. They provide custom design services for those projects that require multiple layout alterations and special product specifications.

In 2019, Danielle was approached by a close friend who needed a luxury modern bathroom on a budget. To stay on budget, she couldn’t use her usual suppliers and, instead, had to source products from various online retailers and local outlet stores selling thousands of similar products.

The Aha Moment

While going through hundreds of tiles to match a specific design, Danielle had an “aha” moment. She realized that unless a homeowner hires an interior designer or architect, they have to go through an overwhelming and daunting journey to build their dream bathroom, not knowing exactly what to do and relying perhaps only on a contractor for expert advice.

Over the next few months, armed with relentless curiosity, she launched a marketing campaign offering homeowners new bathrooms designed by style and budget. The campaign’s success inspired her to create a solution that gives everyone access to dreamy, Pinterest-worthy bathrooms without hefty design fees.

Designer Bathrooms for All

Once reserved for the rich and famous, dream bathrooms are now yours to create, thanks to Studium Dekor.

Driven by creativity and passion, our mission is to use design and technology to empower people to love, enjoy, and be proud of the spaces they live in.

Danielle is the entrepreneur Gino was describing. It’s an amazing moment to be reading about the Entrepreneurs in the Making and then have one as a client at the same time.

If you would like to schedule a bathroom consultation, click here.

If you would like to purchase Gino’s most recent book, Entrepreneurial Leap: Do You Have What it Takes to Become an Entrepreneur?, click here .

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