A Practical Guide to Calculating ROI in Test Automation
Bertha White
Automation Consultant | Selenium | DevOps | Agile | Automation | Digital Transformation | Big Data | Unit Testing | Integration testing
Introduction
In today's Agile development landscape, automation testing has transitioned from an optional addition to an essential component of QA pipelines. Rapid software releases and frequent updates to meet evolving customer expectations make automation indispensable. While most stakeholders recognize the value of automation, they often need more time due to concerns about the upfront financial and resource investment. Providing more concrete data on the cost and long-term benefits of building and maintaining a test automation framework can help overcome these hesitations. Demonstrating test automation’s Return on Investment (ROI) is key to securing their support.
Calculating ROI in Test Automation
Calculating the ROI of test automation focuses on measuring the time saved in QA processes. It’s crucial to maintain and update all test scripts as needed to gather accurate data. A significant factor in calculating ROI is consistently tracking and upgrading test scripts, especially as their volume grows with new features.
However, measuring ROI can be complex due to the unpredictability of testing duration. Collaboration with developers to understand the time spent writing and maintaining tests is essential for accurate cost assessments. This includes accounting for the cost of training testers in automation tools.
Test automation enhances QA efficiency by reducing manual testing efforts, ensuring thorough coverage, and identifying issues faster than manual processes. Its speed allows for early detection of potential problems, preventing outages and maintaining smooth operations. Test automation also offers greater visibility and helps anticipate sudden demands on software performance.
Minimizing the time spent designing and writing test scripts is key to effective ROI. Automation in an Agile environment accelerates release cycles, keeping software up-to-date with innovations and meeting customer expectations.
The Formula for Measuring Test Automation ROI
Automation testing ROI is best measured using tests on real devices, not emulators or simulators, due to real-world factors like low battery, network strength, and incoming calls. Testing on actual devices ensures accurate performance under such conditions.
The formula to calculate test automation ROI is:
ROI = Savings ÷ Investment
ROI can represent either time or monetary gains.
Efficiency ROI Calculation
ROI should be calculated in hours to measure efficiency. Automated tests can run continuously for 18-20 hours a day, unlike manual testing, which is limited to 8 hours.
Efficiency ROI Formulae:
Note: The ROI period is the duration over which ROI is calculated, and time is divided by 8 for manual effort and by 18 or 20 for automation. These calculations estimate efficiency rather than monetary profit and should be used as a guide, as automation only partially replaces manual testing.
Additional Factors in Calculating Test Automation ROI
Beyond the equations, several factors must be considered when calculating test automation ROI:
While the initial investment in automation can be high, the long-term costs of not adopting it can be more significant. Competitors using automation can push products and updates to market faster, giving them an edge in operations and user experience.
Calculating the cost of not implementing automation is more complex, as it varies by organization and requires in-depth research into competitor strategies, testing innovations, and industry trends.
Key Metrics to Consider Before Calculating Test Automation ROI
Before calculating the ROI of your test automation efforts, it’s crucial to consider the metrics that will significantly influence the outcome. Here are the top metrics to evaluate:
Cost
Cost is a primary driver for transitioning from manual to automated testing. While the immediate cost benefits may not be evident due to the initial setup and installation of automation tools, this metric typically trends downward over time, leading to substantial savings in the long run.
Time
Even with a team of experienced testers, writing and executing manual test cases can consume significant time. This is a considerable loss for small to medium enterprises (SMEs). The more time testers spend on repetitive tasks, the less they can focus on critical business operations. Thus, ROI should encompass not only cost but also the time savings achieved through automation.
Quality
If test automation results in error-free products delivered in record time, quality becomes an essential metric in the ROI equation. Test automation enhances product quality and boosts customer satisfaction by eliminating human error and automating redundant tasks.
Incorporating these metrics into your ROI analysis provides a comprehensive view of the benefits of test automation.
Strategies to Enhance Test Automation ROI
Faster Delivery
Fixing defects is often one of the highest unaccounted costs in software development. The testing cycle operates in a tight loop between code development and testing to achieve the desired outcome. Time is crucial in both code development and defect detection. Manual testers can take months to address issues, as they need to reacquaint themselves with the original code, while test automation can execute a program in minutes once the code is complete.
Test automation reduces defect costs and opens up market opportunities, leading to more tremendous success. To evaluate the impact of test automation on delivery speed, consider the total hours spent by developers, product owners, customer service, testers, and others on identifying, prioritizing, and fixing defects. Calculate ROI by subtracting the total investment from the total return (hours multiplied by an average hourly rate, including benefits) and dividing by the total investment. A result greater than 1 indicates profit; less than 1 indicates a loss.
Identifying More Regressions
With test automation, identifying regressions becomes more frequent. This process helps detect defects more quickly, even if it goes unrecognized. Developers can see failed tests in the continuous integration (CI) environment, which aids in quicker resolution.
If the average regression cost was established before automation, multiply it by the number of regressions post-automation to highlight gains. Test automation helps reduce the average time required to fix these defects.
Generating More Testable Products
Adopting test automation leads to the development of more testable products. Businesses should define product benefits qualitatively and quantitatively. Some products can be tested rapidly with a single client call. When products are more testable, they can be quickly displayed in the market, tested in various ways, and are less likely to miss use cases.
Test automation replaces manual checks with machine checks, alleviating the tediousness of repetitive testing tasks for testers. This not only energizes testers but also empowers them to discover valuable defects. Automated regression testing can be executed with a single click, yielding instant results instead of waiting days or weeks.
Common Mistakes Impacting Test Automation ROI
Organizations must recognize common pitfalls during the ROI calculation process, as these errors can skew the risk-reward ratio of test automation. Below are several frequent mistakes that can adversely affect ROI calculations:
Attempting to Automate Everything
Selecting Inappropriate Test Cases
Failing to Leverage Open, Standard Frameworks
Overlooking Test Maintenance
Lacking a Robust Governance Model
Selecting Inappropriate Resourcing Models
Neglecting Portability
Conclusion
Calculating the ROI of test automation may appear complex, but it involves thoroughly assessing your business, product, testing requirements, and processes. You'll need to select the appropriate calculation method, identify and evaluate relevant parameters, and consider additional factors that may influence your results.
When done correctly, you’ll gain a valuable metric that reflects the expected return on investing in automated testing. This data empowers you to make informed decisions and can also be effectively communicated to potential investors.
Investing in automation tools—whether for CRM services, sales automation software, or test automation—requires carefully evaluating their impact on productivity and finances. This guide serves as a foundational starting point for your assessment.
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