A practical guide to B2B content marketing strategy
Effective B2B brands must be provided by a strong?content of marketing strategy ?and this will lead to the growth of your business.
However, before start writing your content, it has to be compatible with your?marketing strategy , with a complete plan to determine your buyer persona targets and collect more knowledge about them, and the time of publishing of your posts.
So the structure of your B2B content marketing is very important where it supports you to stand out amongst your competitors.
Here we will discuss some important topics about B2B content marketing.
What is B2B content marketing strategy?
From the name we could discover the meaning, where content is an approach in which you could use different tools such as?blogs , case studies,?eBooks , videos, market research. Besides that, it provides you with the goals of your content.
It is a vision for the future of your content marketing efforts, it works as a roadmap to attract more visitors.?
In the long run, the content marketing tools will generate more leads, support your business growth, improve your brand awareness.
“38% of B2B Company Blogs Publish Content to Educate Their Audience”
According to?backlinko website.
Why does the B2B content marketing strategy important?
Usually, there is a gap between saving the current number of target audiences and the target customer plan, by using the B2B content marketing, you could generate more leads and?engage them with your brand .
Hence, it provides new feedback from both of target customers, target audiences, to nurture more leads.
Make continuous cooperation between marketing and sales team involve both of them in the general strategy of the manufacturing.
Following up at each quarter and annual?KPIs ?of the B2B content marketing to ensure achieving the industry goals.
“Only 29% of B2B Blogs Allow Readers to Leave Comments”
According to?backlinko website.
What are the main points for B2B content marketing strategy?
1- Identify your goals:
First of all, you have to?set the goals ?you want to achieve through B2B content marketing strategy.?
These goals should be SMART
(Specific,?Measurable,?Attainable,?Relevant,?Timely).
This will ensure you focus on goals that will deliver greater impact.
On the other hand, if your focus is?lead generation , most of your content creation will be focused on assets that are typically gated behind forms:
eBooks, white papers, market research reports, product demos, and so on.
These content assets are specifically designed to drive conversions.
“92% of businesses view content as a critical business asset, only 30% see their content marketing as effective. ”?According to?clariantcreative.
2- Determine the core content formats & channels:
After preparing your content marketing, you have to use the channels you will publish your content on it.?
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One of the most important channels is SEO, beside creating videos or podcasts.
Social media platforms play an important role also, where a lot of your customers spend much time on LinkedIn or Facebook, or Instagram.
The question here: which channel will I use? It depends on the number of your target audiences.
3- Focus on buyer persona:
Before you start creating content, it’s important you understand the people you’re creating content for.
And the best way to do this is to create buyer personas.
When creating buyer personas, you’ll want to include information such as demographics, industry, job role, goals, challenges, decision-making factors, where they go for information, and more.
4- Run a content audit to identify gaps:
After developing your buyer personas, you need to run a content audit.
A content audit is where you look at all of your content assets and assign them to specific stages of the?buyer journey.
Conclusion:
Before building the schedule for any marketing strategy, to know the importance of?the B2B content marketing ?for the future of your business, you have to prepare an effective B2B content marketing strategy but avoid these points to ensure powerful strategy such as:
* A low effective marketing strategy that will consume power and time with low results.
* Less knowledge about your customer purchasing cycle.
* Your strategy is with zero KPIs.
* No creativity than other competitors.
* No new solutions for your customer needs.
* No update for your products or your price list to be compatible with the market.
It is better before starting to ask yourself some questions to make the vision clearer such as:
– For who are you creating your content strategy?
– What are the main problems your customer searching for their solutions?
– What are the innovative points in your content?
– Which keywords do you select?
– What are the channels which promote your content?
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