Prabhu Shriram- Incense stick Brand promoting PM Modi & MEA’s Soft Power Policy
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PRABHU SHRIRAM- INCENSE WITH A STORY Experience rich Indian art & culture through unique fragrances
India is a country where vibrant traditions amalgamate with rich cultures and are woven under the secular fabric of patriotism. Post Covid-19, as a result of a tectonic shift in the Indian political landscape and with the introduction of assertive government policies, the world has been compelled to sit up and take notice of a new and resurgent India. Today’s India is a rapidly developing and powerful India with a say in global issues and an independent stand completely uninfluenced and unbiased. Over the past couple of years, barely any corner of the world has remained oblivious to India’s achievements.
Besides revamping major areas of national interest to embolden India’s global footprint, the Indian Government’s initiatives and efforts towards promoting India as a treasure trove of cultural and religious diversity, captivating art & craft and divine spiritual healing have also been nothing less than commendable.
?Prime Minister Narendra Modi and the Ministry of External Affairs are promoting India's soft power — including Bollywood, Sufi music, and yoga- as well as shared heritage in art, architecture, cuisine, and democratic values.?The Fast-Moving Consumer Goods (FMCG) business is going through a tremendous transformation stirred by the government’s active initiatives.
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?A new start-up called Prabhu Shriram- India’s Best Agarbatti and Dhoop has been instrumental in working parallelly with the government’s active initiatives. Prabhu Shriram aims towards promoting our rich Indian culture through revolutionary storytelling & packaging of incense sticks and allied products that reconnect all generations. The modernized era has technology isolating people in a family as opposed to connecting them. This is why there is a dire need for brands like Prabhu Shriram that are working towards empowering today’s youth with ethos of our vast culture, traditions and rich heritage thus promoting the soft power of our nation.
The world is turning towards India adapting values and principles from our culture establishing India as a world guru. An emerging brand like Prabhu Shriram has taken the sole responsibility of creating unique fragrances inspired by nature in their incense sticks and allied products supporting the same ideologies of the government. Infusing premium quality herbs and essential oils in its 233 product variants, Prabhu Shriram aims to bring back stability in a person’s life by reconnecting them to the rich cultural & traditional history of our country.