PR In The Time Of Corona

The new celebrities in these extraordinary times are the NHS staff and all of the key workers who are keeping us healthy, safe and fed. While the awfulness of coronavirus has rightly shone a starry light on all of them, from doctors, nurses and cleaners, to carers, shelf stackers and dustmen, expert scientists have also been having their justified moment in the spotlight. Except for two major Lockdown boffins who have had to fall on their swords for breaking their own strict rules in a classic ‘it’s okay for us but not them’ scenario.

Enter Professor Neil Ferguson, the government epidemiologist adviser who said, apparently, that 500,000 people in the UK would die of COVID-!9 and therefore very strict social distancing rules had to be enforced to keep the other 55 million of us safe. Unfortunately he continued his ‘secret trysts’ with a married lover, whom he’d met on social media site OK Cupid and who drove over to his place to give him some comfort. From hero to zero in one quickie. Read more https://pardellpr.com/pr-in-the-times-of-corona/