the PR roundup: April 2023

the PR roundup: April 2023

Hey hey!

I always LOVE putting these PR roundups together, and even as I write this at 5am, it's still a pleasure (that's a good sign right?!) ??

So, here's what we've got coming up in this edition...

  • Why the "spray and pray" tactic is a no-no
  • Upcoming free live PR event
  • Making money from stuff sitting on your computer
  • Difference between paid promotion and a client

Let's dive in...



First, a little free PR event!

No alt text provided for this image

I'm hosting a lil free event online to show you how to find PR ideas for your business.

My FAVOURITE part will be viewers getting involved as I'll be sharing specific tactics for them too! Join me on...

May 25th at 11.30am

Just click here to join me and let me know you're coming: www.dhirubhai.net/events/7057582211255934976



Pleeeeeease don't do this

No alt text provided for this image

When contacting the media do you just email any journalist or writer you can find and hope for the best? Please no ??

Just like finding a job or a new client - the “spray and pray” method of blasting out emails to anyone with an address really doesn’t work. For many reasons, mainly annoying journalists.?

Here's how you can actually find the right journalists and get media coverage for your biz...

?? Target journalists that cover a geographic location or your topic in general.

?? Search Twitter. Pop job titles and keywords of people you want to find into the search bar eg “Business journalist” or “Education editor”.

?? You can do the same on LinkedIn, also adding geographic location.

?? Follow them on social media or sign up to their newsletters. Get to know what they write about first OR if have a time-sensitive story (like an event next week) you could reach out right away.

?? Their direct email address may even be on their profile. Or use a website?like Hunter.io?to find them.

?? Keep a record! I use Google Sheets entitled “media hit list”. Add the topics they write about and save for future stuff. Trust me, it'll come in handy!



Got PDFs on your PC collecting dust?

No alt text provided for this image

I see too many people working for MONTHS on e-courses, ebooks and creating PDFs to sell "when they're ready". I have three words for you...

PRE SELL IT.

Why?

  • You actually make some money right now for all your hard work.
  • You know if people actually want it before you waste six months creating it.
  • It keeps you accountable to finish it!



Reader questions

No alt text provided for this image

From Lynda...

"I have taken on some work conducting polls, asking for information from the public and importers, restaurants etc and organising 20 events and posting on social media etc. Do I need to say 'paid partnership or something in every post or can I treat these projects like I am their PR agent?"

-Well firstly I would ask this company for clarity - what is your agreement, payment details, project deliverables etc?

It sounds like you're a 'consultant' doing event management and marketing so you wouldn't need to say paid partnership in every social post as this is different. They sound like they're a paying client rather than you being an 'influencer' promoting their products in a post ??



And a big thank you!

No alt text provided for this image

Last month I shared how to get my PR-y templates and online training in exchange for charity donations and we raised £600 for Oakhaven Hospice in the New Forest.

A HUGE thank you to everyone who donated - you guys are awesome!



And that's it from me. If you have any Qs you'd like answered next time please comment below.

Here's the live PR event again too: www.dhirubhai.net/events/7057582211255934976

Kerri x



No alt text provided for this image

PR lunch and learn live event (free) | Book a 1:1 PR call with me (£199)

要查看或添加评论,请登录

Kerri L Watt的更多文章

  • With great power comes great poopy responsibility

    With great power comes great poopy responsibility

    Hey folks! You know the phrase, “with great power comes great responsibility”? Well, my life currently has the “with…

  • PR roundup: November

    PR roundup: November

    Good lordy it's chilly in the UK today, I'm wrapped up in my house coat (dressing gown) whilst thawing after an outing…

  • the PR roundup: September

    the PR roundup: September

    Hello and welcooome to this months's PR roundup. Each month you can expect to see tips from journalists to help you get…

  • the PR roundup: July

    the PR roundup: July

    Well hello there beautiful reader. I’ve had a busy month, more so than usual, and have been excited to share this…

  • the PR roundup: June

    the PR roundup: June

    Hey hey! Welcome to this month’s PR Roundup with the tips and tricks to help you start landing some media coverage…

  • the PR roundup: May

    the PR roundup: May

    Well, hello and welcome to this PR roundup! I started this newsletter to share PR tips and tricks to help you and your…

  • the PR roundup: April

    the PR roundup: April

    First of all, hello! Secondly, I’m psyched to say all subscribers of 'The PR Roundup' on Substack have been gifted a…

  • the PR roundup: March (a PR blunder special!)

    the PR roundup: March (a PR blunder special!)

    PR fails a plenty - "that" royal photo, tv shows and supermarkets, plus is a free lunch enough for a journalist to…

  • Social media series: online media coverage hacks and tips

    Social media series: online media coverage hacks and tips

    There is no doubt that social media has revolutionised how news is reported, shared and consumed. Journalists have…

    1 条评论
  • the PR roundup: February

    the PR roundup: February

    Hello! This month’s PR roundup is a smorgasbord of PR-y goodness, I can’t wait to share it with you. Coming up we’ve…

社区洞察

其他会员也浏览了