The PR Playbook for Founders

The PR Playbook for Founders

Quote of the Week ??

“At the core, PR builds reputation and no business can be successful without a strong reputation.”? —Suki Mulberg Altamirano, Founder of Lexington Public Relations

Hey Founders (and Future Founders)!

Ever wonder why some startups seem to pop up in every tech publication you read? This week, we’re focusing on startup PR—the strategies that help you earn meaningful media coverage without resorting to hype. We’ll cover the essentials of creating a real connection with journalists, crafting pitches that resonate, and highlighting the unique story behind your brand. Let’s dive in! ??

?? Front-Page Formula

Steady press can fuel your startup’s growth, but it’s not just about landing an article or two. Learn how to shape a lasting PR strategy that resonates. Our guide uncovers how to:

  • Position your brand to catch journalists’ attention
  • Polish your press releases for maximum impact
  • Amplify your reach with strategic community events and social media
  • Track results so you can refine and repeat what’s working

Get started → How to Get Press for Your Startup


?? Mark Fortier’s PR Playbook

Media pros rarely share their behind-the-scenes playbook, but Mark Fortier—one of the top publicists in the business—pulls back the curtain. Discover how major authors and corporate leaders grab headlines and build lasting credibility through strategic storytelling.

Read more → Master Business Book Publicist Mark Fortier Has Tips on How to Attract Media Coverage?


?? Power Up Your Press Releases

Press releases remain a cornerstone of any good PR strategy. Our in-depth review helps you find the right distribution service to boost your brand’s visibility and credibility. You’ll learn how to:

? Compare pricing and features for top providers

? Optimize your press release for SEO and media pick-up

? Reach industry-specific outlets and the audiences that matter most

Explore options → 6 Best Press Release Distribution Services in 2025


?? Once Upon a Venture

A good story does more than just introduce your product—it wins hearts and minds. Discover how to fuse passion, purpose, and personality into a narrative that sets your startup apart from the crowd.

Learn more → Mastering the Art of Startup Storytelling


?? For Your Ears Only: PR Secrets Every Founder Should Know

Join Suki Mulberg Altamirano, founder of Lexington PR, as she breaks down the essentials of turning heads and winning hearts in today’s competitive market. In this insightful chat, you’ll explore how to:

  • Overcome burnout by channeling passion into purposeful PR
  • Perfect your value proposition to attract media and investors
  • Leverage local press and big-name features for maximum brand impact

Catch the full conversation here → Building Your Startup’s PR Strategy with Lexington PR?


?? Press Perfect

A well-executed PR campaign can turn your fledgling startup into a recognized industry player. Explore our curated list of leading PR agencies, each with its own unique blend of expertise, budget options, and industry focus.

Check it out → 10 Best PR Agencies for Startups


?? Master the 7 Ps, Maximize Your Media Buzz

Good PR is about aligning every aspect of your marketing with your big-picture goals. Dive into the 7 Ps to learn how to:

  • Tailor your promotion strategy for effective media coverage
  • Position your pricing and distribution channels to attract attention
  • Showcase the right people, processes, and brand proof to get that next headline

Dive in → Understanding the 7 Ps of Marketing (Plus Examples)?


As you fine-tune your startup’s PR strategy, remember that genuine connection matters more than clever slogans. Align your message with your mission, treat journalists as partners rather than megaphones, and never lose sight of the story you’re here to tell. Good luck!



Stay tuned for more exciting content! If you haven't already, make sure to subscribe to our newsletter on LinkedIn for regular updates.




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Shoutouts:? Suki Mulberg Altamirano Lexington Public Relations Mark Fortier Fortier Public Relations, LLC (Fortier PR)

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