The PR Pitching Playbook: How We Get Media Placements That Actually Land!

Most PR pitches fail before they even reach a journalist’s inbox. ??

Why?

Because they’re generic, overly promotional, or don’t answer the one question journalists actually care about: "Why should my audience care?"

At Level Up PR , we saw this problem firsthand.

Traditional PR tactics weren’t keeping up with digital shifts, and our clients needed a smarter way to secure meaningful media coverage.

So, we redefined our approach.

Here’s how we craft pitches that get results:

? Step 1: Data-Backed Targeting

Instead of mass emailing journalists, we use AI-driven analysis to match the right story with the right media contact.

We look at their recent work, engagement trends, and audience interests to ensure every pitch is hyper-relevant.

? Step 2: The “One-Sentence Test”

If we can’t summarise the core story in one compelling sentence, it’s not ready.

A great pitch is clear, concise, and hooks the reader immediately.

? Step 3: Newsworthiness First, Brand Second

We don’t just promote our clients—we frame the story within larger industry trends.

Journalists aren’t looking for ads; they want insights, exclusives, or timely angles that serve their readers.

? Step 4: Strategic Follow-Ups Following up isn’t about “just checking in.”

We add new angles, fresh data, or a time-sensitive hook to reignite interest.

Persistence wins, but value wins faster.

By implementing these steps, we’ve not only secured more placements but also redefined PR success for our clients.

The takeaway?

Personalisation, data, and storytelling win every time.

How do you craft pitches that stand out? Let’s share insights in the comments! ??

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