PR is more than a 'nice-to-have'; it’s essential for your growth

I have a question for you:?Is PR a vitamin or a painkiller for your organization? ??

Vitamins are essential for long-term health but are often considered "nice to have." Painkillers, on the other hand, are must-haves when you're in immediate need of relief.

Many organizations view PR as a nice-to-have vitamin when in reality, it should be a painkiller—a critical strategy for addressing real needs. Here’s why:

?? Donors and clients want visibility.?They fund and work with organizations they’ve heard of and trust. PR gets you in front of them.

???Media coverage attracts partners.?The right stories open doors to collaborations that can amplify your impact.

?? Growth depends on awareness.?If your audience doesn’t know you exist, you’ll struggle to expand your programs or reach.

??♂? Every mission faces competition.?Without visibility, someone else is grabbing the attention—and support—you need.

???Your work deserves the spotlight.?If your mission matters, you can’t afford to stay a best-kept secret.

PR helps you secure funding, grow your audience, and drive real change.

If PR is a priority for you in 2025, but you don’t have the budget for full-service support, my new phone-a-(PR)-friend subscription may be a great alternative. It’s a flexible, small-scale option for when full-service support isn’t feasible, but expert guidance is still needed.

Comms Concierge?is designed for solo professionals and small teams managing PR on their own. With monthly "Ask Me Anything" calls, a library of templates and best practices, and ongoing advice to navigate earning media coverage, thought leadership, and PR challenges, you'll have the resources and confidence to elevate your PR efforts without the overhead of full-service support.

Learn more or sign up today to start the year off right. Wishing you a wonderful holiday season and best wishes for an amazing 2025!

?? Hi, I'm Rhiannon. I help purpose-driven organizations (nonprofits and do-good companies) generate consistent media coverage and thought leadership opportunities to increase awareness, influence, and impact. Have a question about PR? Reach out to [email protected].