PR or Marketing

PR or not PR....

I could not agree more about the marketing versus PR functions in this age, where social media, digital media, paid media blows it all. But a perfect combination with the traditional PR work is always the winner :) It is true: 

Historically, public relations professionals crafted and sent press releases, built relationships with media contacts and engaged with targeted influencers. Marketers tend to work more with paid search, paid advertising, search engine optimization and search engine marketing. Two forces are creating even more change in both these functions.

The first is content marketing, which can broadly be defined as storytelling that focuses more on the everyday interests and challenges of a brand’s audience, rather than its own products and services. In this way, brands are acting more like publishers with their own blogs, magazines and other forms of owned media. In fact, the most recent data from the Content Marketing Institute shows 80 percent of B2B marketers agree their organization is focused on building audiences or one or more subscriber bases.

Melike, Mel Strategies, Marketing,PR and Business Development Consultant

www.melstrategies.com

#marketing #advertising #businessdevelopment #socialmedia #digitalmedia #publicrelations #publicrelations #optimization #consultation #searchengines #engagements #functionality