PR for Ecomm Brands, Google's Marketing Live & TikTok Key Tips | 7th June 24
Jessie Healy ??
AT SHOPTALK! Growing DTC brands to 7 & 8 figures. $50M spent on Meta & Google Ads. Ecommerce Marketing Coach & Consultant. Webtopia Founder (now acquired). 1X Exit. Podcast host - Ecommerce Impact Podcast. Ex-Etsy.
How to DIY PR for your Ecomm Brand
Is PR even worth it in eCommerce??
People often ask us whether getting press coverage actually makes a difference to their ecomm sales. Our answer is that PR can actually be a really great strategy not only for driving awareness and eyeballs on your brand, but also for getting consumers to trust your website once they get there.?
Consumers are more likely to trust a brand that has been vetted by third-party sources they respect, and this can increase your conversion rate when they see these endorsements on your site.
More news from across the web
The Psychology of Packaging Design: Colours, Fonts, and Emotions
Did you know a product’s packaging may influence a customer’s view in as little as seven seconds? That demonstrates the power of packaging psychology in action. You could unconsciously impact customer decisions and increase sales by carefully selecting colours, fonts, pictures, prints, and other design aspects.
Canva Launches Enterprise
Canva announced a new Enterprise tool that efficiently acts as a single-point solution for multiple departments of any organisation. This upgrade includes the things that you would want in an enterprise product, like single sign-on, enhanced security protocols and layers, and larger team management so that the IT department keeps things organised. The refreshed tool also offers centralised brand management and dedicated support.
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Gen Z Prefers Social Media to Google for Some Searches, Study Says
While it likely comes as no surprise to learn that younger audiences are far more likely than older groups to use social platforms for product discovery, it is interesting to know what people are searching for, specifically, within social platforms, and what they still turn to Google for when in need.
Google Marketing Live 2024: The Ultimate Recap for Advertisers
Google Marketing Live is an annual event put on by Google that showcases its major product announcements for Google advertisers. This year, Google unveiled 30 product updates for Google Ads!
TikTok Shares Key Tips for Fashion Marketers
Fashion is a valuable marketing segment for TikTok, and this week TikTok has published a new guide on how fashion marketers can tap into the reach and resonance of the app to maximise their campaigns and connect with prospective shoppers.
Don’t forget, our team are here to help accelerate your eCommerce business with Facebook, Google, TikTok and Pinterest ads and Klaviyo email marketing.
Let’s chat about your business and goals - email us on [email protected]