PPC Without SEO Puts Your Prospective Growth at Risk
Aaron Levenstadt
2x Agency Founder --> 2x Exited; Investor; Supporting Digital Agencies & Entrepreneurs By Activating Scale Community & Advisory Boards
When it comes to pay-per-click (PPC), your manageable budget today might have to dramatically increase tomorrow.
When implementing a digital marketing strategy, search engine optimization (SEO) is often overlooked or implemented half-heartedly because it lacks the immediate yield that paid marketing tactics provide. What marketers must consider are the benefits of having PPC and SEO working together.
The average internet user is becoming more and more resistant to ads. When it comes to search engine activity, users will click on an organic search result 94% of the time.
Also, as PPC markets become more crowded, your bid costs will inevitably go up. When this happens you could find your digital marketing efforts suddenly destabilize.
SEO acts as a safety net against PPC pricing fluctuations.
Those who argue about SEO vs PPC are having the wrong conversation. For PPC to have maximum impact, it should be combined with an SEO strategy.
To learn more about why your PPC strategy should be complemented by SEO, read Pedestal's most recent blog.
Sales Enablement & Global Program Manager | People Come First | Facilitator | DEI Leader | Philadelphia Eagles fan ??
5 年Thanks for the article, digital strategy is always top of mind!