PPC Weekly Wrap-Up #40
This is why you SHOULD consider broad match! Ever wondered how to ruin a Google Ads account? ?? And recommending people to do this is not a good idea in my opinion!
All in this week's edition of the PPC Weekly Wrap-Up.
1. If you want to ruin your ads account do these:
2. Why you SHOULD consider broad match!
3. I would NOT take this advice!
If you're reading this, have a great week!
Burning money on PPC ads? That stops right here!
11 个月If you are going to use broad match (I don't recommend it) - you better be adding negative keywords DAILY. It sounds easy but realistically, 90% never get it done for a few reasons: 1) The sheer amount of irrelevant keywords the broad match keyword will get (even if you already have a ton of negatives added) can be overwhelming 2) Looking through 1000's of keywords (depending on your daily budget) is not a great use of your time. 3) Phrase match can do the same job and better. You would still need to add negatives but at a lower frequency and you will get less irrelevant keywords. If you are going to use broad match, be very careful and be ready to be in your account daily with at least 2 hours to spare for negative keywords.