PPC Weekly Wrap-Up #28
Being caught on a laptop at 3am is usually a bad sign, but you get a pass when you can't remember if you've changed the budgets. Learn where that budget is being spent and a few good reasons to use broad match.
All in this weeks edition of the PPC Weekly Wrap-Up.
1. Budget disappearing? ??♂?
Understand where you're spending your budget and what you can do to counter wastage.
2. The only good reason to be caught on your laptop at 3am ??
Being caught on your laptop at 3am is usually a bad sign, but you get a pass when you can't remember if you've changed the budgets.
3. A visualisation of Broad matches benefits ??
TripleDart - Extended B2B SaaS Growth Team dropped a nice visualisation of Broad match benefits over Phrase & Exact. Check out the diagram in the post and make sure you read the whole blog on Broad match here.
P.S. Reshare if you found any of these helpful ??
If you're reading this, have a great week!
Account Manager @ Freelance Google Ads | Amazon VA
1 年And i' m used to be shocked when I get up in the morning in spite of good spending,my client is used to decrease the account budget at bottom level ?? the people who are afraid of losing money,but 1 thing I would like to add up here,that is,you never lose anything in marketing,it always gives you a chance to learn after A\B testing...either it worked for me or not
AI Experimenter | ?? Top 100 AI Creatives LinkedIn | Digital Marketing Trainer | Performance Marketer | Wannabe YouTuber
1 年I still get mini heart attacks now and then trying to remember if I changed the budgets
Digital Marketing Manager | Strategic Leader Driving Revenue Growth Through Data-Driven Campaigns
1 年Even after almost a decade of experience, I still wake up sweating from time to time. To open my laptop and make sure the budgets are changed. Some things will never change!
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Building the ??’s best legal marketing community
1 年Brilliant week! :)