PPC Roundup (Week 27)
??? Yoann Ferrand
???? ???? Senior PPC Manager | Fractional Head of PPC | Dad | 2x Top 100 Most Influential PPC Experts | Empowering businesses to achieve digital maturity with confidence.
The PPC News project is a collaborative effort to help everyone contribute their knowledge or skillet, so they're recognized for it! With this weekly roundup in paid advertising, you can now spend less time wondering what's happening, and more of it on your own business.
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PPC News
4th to 10th of July 2022
Analytics
Google Analytics
Google Analytics 4 web data reporting is now supported through links established to Google Ad Manager publisher networks. Publishers will be able to report on Google Ad Manager web and app ad monetization, and will be able to report on Google Analytics 4 behavioral data across web and app in Google Ad Manager Analytics reports. (source)
Charles Farina shared a first overview of the new "Google Tag" in GA4
Content worth sharing
Artem Korneev shared a guide on how GA4 cross-domain for JavaScript redirects, supported by Simo Ahava's post.
Google Search Console
You can now access Search Console Insights using your GA4 property. (Barry Schwartz)
Paid Search
Google Ads
Google Ads Editor 2.1 is now available (Boris Beceric)
Diagnostic insights will help you automatically identify issues?once you've launched your campaign. Some checks include account status, billing status, policy review, conversion tracking, campaign budget, bid strategy target, campaign status & ad strength.
Content worth sharing
Petya Yildizgoren also confirmed that the best-performing converting search terms within audience segments are a nice have to support Performance Max.
Mike Ryan and ?Stefan Stopper spotting out a New Customer's Lifetime Value, and It started an exciting debate on how best to calculate CLV.
Adriaan Dekker shared a new "Highly rated carousel"
Warnings
We recently heard that some Google account managers say manual CPC, not eCPC will be removed by the end of this year. This has yet to go official with a release from their team, so we'll keep you updated on what happens!
Google Ads (Performance Max)
Dhara Patel shared how Insights show the search term categorized by "close-variants" or similar terms. Only "week over week" and "month over month" are available yet.
Kasim Aslam shared how Location targeting is now available in Performance Max
Content worth sharing
Cory Lindholm shared +25 tips on how to check why a Performance Max campaign would not have any improvements. Here's the official documentation.
Some great tips from Alycia Semedo on how to optimize video assets.
Merchant Center
Free listings accounts with the “Website needs improvement” issue status are now still active, but their products have limited visibility on Google.?(source)
You can now use?auto-tagging?to view conversions for all free listings and free local listings experiences on Google. Previously, auto-tagging was only available for listings in the Shopping tab. (source)
Kirk Williams?shared, "Time to kill all those annoying sag manual UTMs!"
领英推荐
Amazon Ads
Adam Mellott noticed we can now expand targeting to products that are closely related to the original product targeted.
Hamza Ali shared you have more options to choose from creatives for your display campaigns.
Content worth sharing
If you want to go deeper into Amazon Ads, feel free to sign up for the free newsletter from Jeffrey Cohen. He shares tips on how you can get better at designing ads, managing campaigns and analyzing results in his latest piece "Special Edition - Prime Day 2022"!
Microsoft Ads
Microsoft resumed last month's updates:
There are two new announcements:
Warning
Dynamic descriptions will be on by default unless you change them. (Lawrence Chasse)
Paid Social
TikTok
"It has been the world’s most downloaded mobile app since early 2020. And whereas young audiences are lukewarm about Facebook, TikTok has them hooked. Some 44% of its American users are under 25, believes eMarketer, a data company, compared with 16% of Facebook’s."
"But as it has grown, so has the breadth of its output. About a third of TikTokers treat it as a source of news, according to the Reuters Institute at Oxford University.?"
Twitter is testing CoTweets!
Pinterest introduces 4 new features:
Pinterest API for Shopping?
Product Tagging on Pins
Video in Catalog
Shop Tab on Business Profiles
Marketing Industry
Post-GDPR & cookies-less world
Advertising news
Thoughts of the week
Zia Daniell Wigder shared a new forecast of the US?e-commerce market. We're expected to surpass $1 trillion this year, and by 2026, over 21% of all retail sales will be online.
In your opinion, who will be the winning ad platforms?
We hope you enjoy this content ???We’re always looking for ways to improve?#ppcnews, and we’d love your feedback. Please let us know if there are any other ways we could help!
SEA Director @ Maatwerk Online | Jurylid DSA Awards '23 | Digital marketeer, Strategie & E-commerce
2 年Great update again Yoann FERRAND, thanks for the effort. Just a little heads up, the TikTok must read doesn't seem to be linked correctly.
Amazon Ads | Retail Media | Search Strategist | Head of Service Delivery @ btr media??
2 年Appreciate the mention Yoann FERRAND :)
Co-fondateur de EDZO 像, expert en optimisation de process par IA générative #genai et système multi-agents, conférencier et formateur en IA, démystification, prompts, histoire, usage de l'IA, réseau de neurones
2 年thanks a lot.
Paid Ads Strategist at Tier 11 // Specializes in Google Ads // Turning Paid Ads into Success Stories with Every Agile Move
2 年Yoann FERRAND So grateful of you putting this together at one place for the PPC folks. Thank you so much! ??