PPC: Quick Results from Your Marketing Campaigns

Need quick results from your marketing campaign? Then Pay-Per-Click or PPC advertising is the answer. A highly effective marketing channel, PPC allows you to place ads for your products and services in front of users who are actively looking for similar products and services. 

What is PPC?

The landscape of PPC is huge. It is a highly lucrative method of advertising on both websites and search engines. With PPC advertising, you pay only when a user clicks on your ad, plus you can control how much you pay for each click. You can also allocate a budget to your advertising campaigns so that you’ll never have to overspend.

PPC has the potential to attract targeted visitors to your website. It helps you to build your brand awareness, generate more leads, and boost sales. It also helps enhance your visibility in areas where you don’t have a strong organic presence. 

How Your Approach Should Be? 

Understanding the business, customers, market, challenges, and competitors is the foundation in the beginning and shouldn’t be neglected. A list of steps is listed here to help you to start.

Research and planning

The first stage consists of a better understanding of your company, customers, and objectives. Keyword research and creating a keyword universe should be done in this stage and if you don’t do this properly, you may have trouble in the next steps. By establishing relevant keywords for your business, You’ll create a marketing campaign that will be targeted to your desired audience.

Build a campaign

After completing all research and planning activities, you need to create an advertisement copy, build landing pages, etc.

Testing and optimization

The ads need to be continuously tested and refined to have the best possible conversions. So keywords should be monitored, and landing pages should be optimized using A/ B testing. Creating dashboards will provide you a constant level of transparency. 

PPC Services examples

When it comes to PPC, ROI (Return on Investment) is the name of the game. So the winner would be the business that delivers the best possible return on the investment and that can be done by developing a smart strategy for advertisement on social media or search platforms.

Google Ads

Being the most widely used search engine globally, Google is the best choice for placing ads. Having a poorly structured Google Ads account badly affects your cost per click and quality score. So be careful to set up your first Google Ads campaign. Efficiently organize your existing account, and effectively manage budgets, and day-to-day bids.

Remarketing

It allows you to target your advertisement to audiences who have visited your site already. Thereby it creates huge opportunities for conversion, often at much lower costs than other forms of digital advertising. Remarketing can be implemented in several different ways including social media remarketing, website remarketing, brand awareness, and RLSAs (remarketing lists for search ads).

Display Advertising

It refers to the graphical or textual advertisements placed on third-party web pages. Display advertising is run through Google Ads, where either you or Google may choose certain websites to display your advertisements on. This way you can show your ads to the people who are most likely to be interested.

Social Media Advertising

In the era of social media, you can reach your potential customers across a range of social platforms such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc. Social media advertising allows you to target audiences on a highly segmented level for optimal conversion rates and ROI.

Google Shopping

You can display your products on the Google SERPs (search engine results page) to attract a customer that is ready to purchase. Google shopping is the most preferred channel by eCommerce businesses as conversion rates are typically strong.

Feed Optimization

It simply ensures that your ads are given the best chances of being displayed in front of customers who are just ready to buy. Feed optimization improves your visibility and delivers more impressions, high click-through rates, and therefore more sales.

Bing Ads 

Bing, a default search engine for Yahoo, Internet Explorer, and Xbox provides a complementary platform for a different range of audiences. Bing ads are based around Bing’s unique strengths including voice search queries and bespoke audience targeting. 

Summary

So if you are looking for the fastest way to gain conversions, choose the PPC strategy. Don’t forget to monitor your account, campaigns, ad groups, and keywords continuously. You can identify the strengths and weaknesses of your account with PPC reviews and monitoring. Audits, on the other hand, can provide a detailed and in-depth analysis of your PPC account.