PPC News

Last week, we celebrated International Women’s Day.??????????♀?

Google's advertising campaign, which featured a voice-activated ad for "Women’s Day" reached 4 million views within just one day!

"The lived experiences of men and women, in our country and around the world vary in ways that aren’t discussed widely but are well known. And yet, every now and then, we see someone ask, question and search for answers and information that brings about change.”

PPC News - Week 10

Date: 7th of March to 13th of March 2022

Google Ads

11th of March

At the National Automobile Dealers Association (NADA) Show, Google announced that vehicle ads are now available in the US, rolling out to further countries, and will help you easily reach customers looking for a new ride. (Source)

10th of March

Google has announced that it will pause advertisements for advertisers based in Russia, which means they cannot run ads targeting Russian-based users or anywhere else around the world. (Source)

7th of March

Brodie Clark reported that: “Google is doing more testing for how URLs appear in ads, with sections appearing as lighter. This example shows everything aside from the domain name as lighter, along with another variation where only the scheme is lighter. This test isn't currently active for organic listings.” (Source)

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Google Analytics

There are no major updates in Google Analytics - but what about in Europe? Many European advertisers ask how they can use the platform legally nowadays - following the latest EU rulings (see previous PPC News).

This article from Vischer Ag has some helpful insights into the topic! (Source)

Microsoft Ads

9th of March

Interested in targeting highly relevant B2B audiences? Microsoft's team reminds us that we can target highly relevant audiences using LinkedIn profile information in-text ads, dynamic search ad campaigns, the Microsoft audience network, and shopping campaigns. (Source)

Programmatic (DV360)

10th of March

An Adalysis study found that “for half of the ad impressions, middlemen’s fees range from 22% to 45%, with an average of 35%. At the end of the scale, the publisher only received pennies on the dollar for some ad impressions, with ad-tech vendors taking 80% to 98% of the transaction.” (Source)

Marketing Industry

11th of March

The European Commission has opened a formal antitrust investigation to assess whether an agreement between Google and Meta (formerly Facebook) for online display advertising services may have breached EU competition rules.

Code-named “Jedi Blue” would have reached an agreement for the participation of the Meta's Audience Network in Google's Open Bidding program. (Source)

9th of March (in the UK only)

In order to tackle the lack of transparency and accountability in online advertising, the UK government has set out a review process for paid-for ads. This will work alongside with Online Safety Bill will address safety on sites like Facebook that are “designed specifically with children's interests at heart”, competition and data protection issues across the online landscape. (Source)

8th of March

Google has won a bidding war for US$5.4bn over Mandiant. The cybersecurity company, which has around 1,861 employees and a US$4.53bn valuation, is one of the best-known threat intelligence providers, tracking the cyber campaigns of nation-state actors such as Russia, Iran, China and North Korea, as well as criminal groups. (Source)

7th of March (in Australia only)

In a recent review of Australia’s Privacy Act, Google and Meta have chimed in with arguments for the benefits associated with ad-supported apps or cloud services. Google's argument is that location data should not be considered in the category of protected “sensitive” data, arguing that, for example, a “suburb or postcode” but not a specific block or address, should not be considered specially protected information under Australian privacy law. (Source)

Interesting posts

Just today

Shradda points out that sometimes the ad group names from Smart campaigns can be confusing in Google Analytics. It appears that those are automatically created by a combination of different sources. For example: "dsa" could be a campaign subtype whilst "business_name" could come from other placements such as Google My Business or Maps - check out yours and comment in the newsletter or in her Post.

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